STQRY Company is a digital storytelling software leader that originated in 2006, specializing in interactive, location-based digital experiences primarily for museums, cultural and tourism organizations. The company is based in Rochester, New York, and has grown steadily through product innovation and strategic acquisitions—serving a global client base with a flexible no-code platform that enables the creation of mobile tours, virtual tours, audio guides, interactive maps, and educational games.
STQRY was founded in November 2006 by Thomas Dunne after identifying the needs of museums for digital tour solutions during a visit to the George Eastman Museum. Initially launched as OnCell, it started with dial-in tours and evolved through internal development and merging with companies like TourSphere and MyTour. Over the past 15+ years, STQRY transitioned into a comprehensive platform that offers branded mobile and web apps, location-based storytelling, and collection management for cultural sites worldwide.
It has grown primarily through reinvestment and strategic acquisitions rather than large-scale venture capital. It operates with a sustainable business model that avoids long-term contracts, focusing instead on scalable software subscriptions and ongoing feature enhancements.
Though direct statements about STQRY culture are limited, the company emphasizes customer support availability worldwide and continuous product innovation. Their platform focuses on accessibility, ease of use, and providing flexible, no-code solutions, suggesting a culture of user-centric design and technological empowerment. They commit to regular updates and responsive service with a global outlook.
STQRY serves a diverse international clientele including museums, educational institutions, cultural organizations, parks, tourism boards, and historic sites. Prominent users include Virgin Galactic, Auckland Museum, Yale University, Museums Victoria, Disney Family Museum, Seattle Art Museum, and the US Forest Service. The platform supports millions of users annually across more than 40 countries, reflecting its broad adoption in the cultural and heritage sectors.
