STQRY

STQRY is a digital storytelling platform that empowers cultural institutions, cities, and organizations to create immersive, self-guided experiences for their audiences. Originally founded in 2012 under the name Area360, the company rebranded to STQRY to better reflect its mission: connecting people, places, and stories through technology. Based in Auckland, New Zealand, STQRY has grown into a globally recognized solution for museums, parks, libraries, universities, and tourism boards seeking to enhance visitor engagement through mobile apps, kiosks, and web-based tours. The platform is designed to be intuitive and accessible, allowing users to build rich multimedia experiences without needing technical expertise or coding skills. At its core, STQRY offers a suite of tools that cater to different aspects of digital engagement. STQRY Apps enables organizations to create custom mobile guide and tour apps that are visually appealing and easy to use. These apps often feature audio narration, interactive maps, images, and video content, allowing users to explore stories at their own pace. STQRY Kiosk provides on-site digital labels and interactive displays, ideal for museums and exhibitions looking to modernize their visitor experience. STQRY Fleet is tailored for outdoor environments and shared devices, combining hardware with software to deliver location-aware content. Meanwhile, STQRY Collect helps institutions digitize, store, and publish their collections online, making archives and artifacts more accessible to the public. One of STQRY’s standout features is its flexibility. Organizations can update content in real time, customize user interfaces, and manage multiple sites from a single dashboard. This adaptability has made STQRY a preferred choice for institutions such as the Walt Disney Family Museum, Yale Museums, and the Georgia O’Keeffe Museum. These organizations have used the platform to extend their reach beyond physical boundaries, offering virtual tours and educational resources that engage audiences globally. For example, Yale University created a mobile campus tour app using STQRY, allowing prospective students and visitors to explore the campus independently, while the Cleveland National Forest used STQRY to deliver safety alerts and trail information, reportedly saving lives and taxpayer dollars. STQRY’s impact goes beyond convenience—it transforms how stories are told and experienced. By integrating multimedia elements and location-based technologies, the platform turns passive visits into dynamic journeys of discovery. Visitors can listen to oral histories while walking through historic districts, view archival footage in art galleries, or receive contextual information as they explore nature trails. This approach not only enriches the visitor experience but also supports the educational and cultural missions of the institutions involved. STQRY’s tools are designed to be scalable, making them suitable for small local museums as well as large national parks and city-wide tourism initiatives. The company’s acquisition by Authentic, a mobile tour platform, further strengthened its capabilities and market reach. With a team of around 30 employees, STQRY continues to innovate in the field of digital interpretation and visitor engagement. Its emphasis on user-friendly design, robust functionality, and storytelling excellence has positioned it as a leader in the digital experience space. Whether it's helping a library share its archives, guiding tourists through a city’s landmarks, or enabling a museum to showcase its collection interactively, STQRY provides the tools to make every story more accessible, memorable, and impactful. In a world where digital engagement is increasingly vital, STQRY offers a compelling solution for organizations looking to connect with audiences in meaningful ways. Its technology bridges the gap between physical spaces and digital narratives, allowing stories to unfold wherever the audience may be. By democratizing the creation of digital experiences, STQRY empowers institutions to preserve heritage, educate the public, and inspire curiosity—all through the power of storytelling. As more organizations seek to enhance their visitor offerings and adapt to changing expectations, STQRY stands out as a platform that not only meets those needs but elevates them to new heights.

STQRY holds a distinct competitive edge in the digital storytelling and mobile tour space by offering a uniquely integrated suite of tools that cater to a wide range of cultural and educational institutions. Unlike many of its competitors, which often specialize in either virtual tours or collection management, STQRY combines mobile app creation, interactive kiosks, location-based content delivery, and digital collection management into one cohesive platform. This all-in-one approach allows organizations to streamline their digital engagement strategies without juggling multiple vendors or platforms. Institutions can build custom apps, digitize archives, and deliver immersive experiences—all from a single dashboard—making STQRY both efficient and cost-effective. Another key advantage lies in STQRY’s user-friendly design and scalability. The platform is built to accommodate organizations of all sizes, from small local museums to large national parks and universities. Its intuitive interface allows non-technical users to create and update content easily, which is a major differentiator in a space where many solutions require specialized skills or external developers. STQRY also supports real-time updates and multi-site management, giving institutions the flexibility to adapt quickly to changing visitor needs or operational requirements. This responsiveness is especially valuable for organizations managing seasonal exhibits, rotating collections, or outdoor environments where safety alerts and dynamic content are essential. STQRY’s reputation and client base further reinforce its competitive position. Trusted by high-profile institutions such as the Walt Disney Family Museum, Yale Museums, and the Georgia O’Keeffe Museum, STQRY has demonstrated its ability to deliver high-quality, engaging experiences that meet the standards of world-class organizations. Its tools are not only robust but also customizable, allowing each institution to maintain its unique voice and branding while leveraging powerful technology. In contrast, many competitors offer more rigid templates or limited customization options, which can dilute the storytelling impact. Moreover, STQRY’s emphasis on storytelling as a core function—not just a feature—sets it apart from platforms that treat content delivery as a secondary concern. By prioritizing narrative and user experience, STQRY transforms passive visits into meaningful journeys, helping institutions deepen their connection with audiences. This narrative-first philosophy, combined with technical versatility and proven success, gives STQRY a compelling edge in a crowded and rapidly evolving market.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)