Omnichannel Integration: Users appreciate Primas CX's ability to integrate multiple communication channels, such as voice, email, chat, and social media, seamlessly into existing systems. This has improved customer engagement and operational efficiency

Advanced Features: The software’s inclusion of features like AI-powered agent assist, post-contact surveys, and intelligent callback systems has been lauded for reducing caller wait times and enhancing agent productivity

Customizability and Scalability: Primas CX is highly customizable to fit various business needs across industries like healthcare, retail, and finance. It offers robust cloud connectivity and disaster recovery solutions, which are particularly valued by large organizations.

Ease of Use: Users often highlight its user-friendly interface and support for training agents using AI-driven tools, making onboarding and operational adjustments more manageable.

Complex Implementation: Some users report that initial implementation can be challenging and time-consuming, especially when integrating legacy systems.

Cost Concerns: For smaller organizations, the pricing model can be perceived as steep, especially when additional professional services or customizations are required.

Limited Online Feedback: There is a relative lack of user-generated reviews online, making it harder for potential customers to gauge peer opinions comprehensively.