Mariana Tek is a boutique fitness business management platform designed to streamline operations and enhance client engagement for studios specializing in yoga, pilates, HIIT, barre, and indoor cycling. The platform offers an all-in-one solution that includes scheduling, POS, marketing automation, branded mobile apps, and advanced reporting. Mariana Tek is now a subsidiary of Xplor Technologies, a global software and payments company serving over 78,000 businesses across 140 countries.
Mariana Tek was founded in 2015 by Stacey Artandi Seldin, Bob Rademacher, and John Huffsmith, all of whom had deep experience in the fitness industry, particularly at Flywheel Sports. Their goal was to build a platform that addressed the operational and engagement challenges faced by boutique fitness studios. Headquartered in Washington, D.C., Mariana Tek quickly gained traction for its user-friendly interface and studio-first approach.
Mariana Tek has undergone two major funding rounds and was acquired in a Buyout/LBO deal by Advent International in November 2019. It now operates under Xplor Technologies, which integrates software, payments, and commerce-enabling services. While exact valuation figures are not publicly disclosed, Mariana Tek is considered a private equity-backed company with a strong growth trajectory and estimated annual revenue of $6.7 million.
Mariana Tek provides a robust suite of features tailored for boutique fitness studios:
These features are designed to improve operational efficiency, client retention, and revenue generation.
Mariana Tek’s acquisition by Advent International and integration into Xplor Technologies marked a significant expansion in its capabilities. As part of Xplor, Mariana Tek benefits from access to global payment infrastructure, enterprise-level support, and cross-vertical innovation. This has enabled the platform to scale internationally and serve studios in over 140 countries.
Recent product updates include:
These innovations reflect Mariana Tek’s commitment to evolving with industry needs and user feedback.
Mariana Tek emphasizes a people-first culture, aiming to make studio management approachable and community-centered. The company values transparency, innovation, and support, with a strong focus on helping studios grow sustainably. As part of Xplor, Mariana Tek shares a broader mission of empowering businesses in everyday life verticals like fitness, childcare, and personal services.
Mariana Tek serves a diverse user base of boutique fitness studios, ranging from single-location businesses to multi-location franchises. Its clients span across North America, Europe, Australasia, and the U.K., with growing interest in the GCC region. The platform is known for its high-touch onboarding, responsive support, and active community engagement through summits, webinars, and partnerships.
