Kajabi LLC is a private SaaS technology company headquartered in Newport Beach, California, specializing in providing an all-in-one platform for creators and entrepreneurs to monetize digital content. It supports online courses, membership communities, podcasts, coaching programs, and more. Kajabi has grown into a tech unicorn with a valuation exceeding $2 billion.
Kajabi was founded in 2010 by Kenny Rueter and Travis Rosser in Irvine, California. The idea originated from Rueter’s struggles to monetize a how-to video for a toy he designed. The platform launched publicly in 2011 and quickly gained traction among digital entrepreneurs seeking user-friendly tools for creating and selling online products. Over the years, Kajabi has evolved into a comprehensive knowledge commerce platform, recognized for its innovation and growth.
Kajabi raised $550 million in May 2021 in a funding round led by Tiger Global Management, with participation from TPG Capital, Owl Rock Capital, Meritech Capital Partners, and Spectrum Equity. This round valued the company at over $2 billion. Earlier in November 2019, Kajabi received a minority equity investment from Spectrum Equity. The funds have been used to scale operations, develop new products, expand internationally, and pursue strategic acquisitions.
Course Builder: Enables users to create online courses with customizable templates and AI assistance for course outlines and lesson content.
Coaching: Supports live or virtual coaching sessions with features like video integration, session scheduling, and progress tracking.
Community Platform: Facilitates interactive communities through challenges, chat rooms (circles), meetups, and exclusive paid content.
Marketing Automation: Includes email marketing campaigns, pre-made funnels for product launches, webinars, and sales pages.
In 2021, it introduced podcast hosting features to enhance its offerings for business owners.
Kickstarter Plan: A more affordable pricing tier to attract new users.
Invoicing Tools: Simplifies billing processes for coaching clients or one-off offers.
Kajabi emphasizes innovation, integrity, community building, and customer success as its core values. The company fosters collaboration among employees while maintaining transparency and ethical practices. Its mission is to empower entrepreneurs worldwide to turn their knowledge into thriving online businesses.
Kajabi boasts over 51,000 active users across 138 countries.
