Amplitude Feature Experimentation is a platform that democratizes experimentation across teams, providing enterprise-grade feature flags, advanced targeting capabilities, and consistent experiences across devices and authenticated states. It offers real-time notifications, accurate duration estimates, and machine learning-driven behavioral cohort analysis. The platform supports various testing methodologies and integrates with CI/CD pipelines, enabling progressive rollouts and near-zero latency performance. It helps lower the total cost of ownership by 20%, eliminate bottlenecks, and resolve issues with mismatched metrics.