Robust Tracking and Flexibility: Users appreciate Amplitude's ability to track detailed user engagement and retention metrics, especially when paired with Segment. Once the dashboards are set up, it runs smoothly, providing valuable insights into product and marketing performance

Holistic Product and Marketing Metrics: Amplitude allows users to analyze both product and marketing metrics in one platform, making it easier to gain a comprehensive understanding of their business. It also helps streamline the process by consolidating tools that were previously used separately

Quick and Efficient Report Generation: Many reviewers highlight the tool's ability to quickly generate reports and visualizations, making it an essential tool for teams looking to quickly iterate on new products or features​

Learning Curve: A common complaint is the steep learning curve associated with setting up the tool. Users note that the flexibility of the platform, while powerful, can make it overwhelming to configure, especially for those unfamiliar with the platform

Interface and Customization Challenges: Some users find the interface not entirely user-friendly, particularly when creating custom reports. The setup of events and custom reports can be complicated, leading to frustration for new users​

Performance Issues: A few users mentioned that page loading times can be slow, which might hinder the user experience, especially when working with large datasets​ CAPTERRA ​ GARTNER . In conclusion, while Amplitude is highly valued for its depth in analytics and