Acuity Scheduling is an online appointment scheduling software that streamlines booking for businesses across various industries. It offers customizable appointment types, seamless integration with calendar systems like Google Calendar, and embedding scheduling widgets into websites. Automated reminders and payment options are also available. Acuity is HIPAA-compliant for healthcare businesses, providing security measures for sensitive health information. The platform also provides marketing tools like discounts, coupons, gift certificates, and membership plans to enhance client engagement and experience. The software also supports payments through payment processors like PayPal, Stripe, and Square.