
DialogTech, now part of Invoca, is a leading provider of AI-powered call tracking and conversation analytics solutions. The platform is designed to help marketers, sales teams, and customer experience (CX) professionals optimize their inbound call processes, drive sales, and improve customer interactions through advanced data insights. DialogTech's solutions are particularly valued for their ability to attribute inbound calls to specific marketing efforts, providing a clear picture of ROI and customer journey.
DialogTech was founded in 2005 and has grown significantly over the years. Initially known as Ifbyphone, the company rebranded to DialogTech to better reflect its expanded capabilities in call tracking and analytics. DialogTech has become a pioneer in the call tracking industry, serving a diverse range of clients, including Fortune 500 companies and fast-growing enterprises.
DialogTech has raised a total of $81.03 million over 15 funding rounds. The company was acquired by Invoca on May 24, 2021, in a combined cash and stock deal. It is understood to be around $100 million. This acquisition positions Invoca to exceed $100 million in revenue, further solidifying its leadership in the conversation intelligence market.
DialogTech offers a comprehensive suite of features designed to enhance call tracking and analytics:
DialogTech has made strategic acquisitions to enhance its product offerings and capabilities. Notably, it acquired Swydo, a company specializing in reporting and monitoring tools for digital marketers, in January 2018. This acquisition helped DialogTech expand its analytics and reporting capabilities. However, as part of the acquisition by Invoca, DialogTech divested the Swydo operating unit, which continues to operate independently while partnering with Invoca and DialogTech.
DialogTech continuously innovates and releases new features to meet the evolving needs of its users. Recent updates include:
DialogTech, headquartered in Chicago, Illinois, prides itself on a collaborative and innovative work environment. The company emphasizes values such as customer focus, integrity, and continuous improvement. DialogTech's culture is built around empowering employees to drive innovation and deliver exceptional value to clients. The company also offers various perks and benefits to its employees, fostering a positive and productive workplace.
DialogTech serves a broad user base, including over 2,000 customers and more than 300 employees. The company's clients span various industries, including healthcare, automotive, retail, and financial services. Notable clients include ADT, AutoNation, DISH, Mayo Clinic, TELUS, and The Home Depot. DialogTech's community includes marketers, sales professionals, and CX teams who rely on its robust call tracking and analytics solutions to optimize their operations and drive revenue.

DialogTech Call Tracking
By DialogTech-Call-Tracking