
Discovery & scoping (2–6 weeks)
Goals: Define objectives (e.g., tours, stories, wayfinding), audience, devices (mobile, tablet, kiosk), and accessibility needs.
Content audit: Inventory media assets (images, video, audio), metadata, geospatial data, and storytelling structure.
Success metrics: Engagement goals, completion rates, shareability.
Information architecture & design (2–4 weeks)
Storyboards: Map the narrative flow, chapters, and sequencing.
Map design: Decide basemaps, markers, clustering, filtering, and search behavior.
UX requirements: Offline support, multilingual support, accessibility ( WCAG ), and responsive layouts.
Content ingestion & preparation (2–6 weeks, parallel with design)
Data import: Upload places, routes, stories, multimedia assets, and metadata.
Validation: Ensure geolocations, timestamps, and relationships are correct.
Media optimization: Transcoding, compression, captions, alt text.
Development & customization (2–8 weeks)
Template configuration: Adjust STQRY templates (themes, layouts, interactions).
Custom features: Integrations (CMS, CRM, ticketing, analytics), custom widgets, or APIs if available.
Branding & localization: Colors, fonts, language variants, right-to-left support if needed.
Testing & QA (1–3 weeks)
Functional testing across devices and browsers.
Performance tests for large tours or datasets.
Accessibility and localization checks.
Deployment & rollout (1–4 weeks)
Environment setup: Production vs. staging, user roles, permissions.
Data migration: Cutover from legacy systems if applicable.
Regular release cadence: Many SaaS platforms publish updates quarterly or biweekly with minor patches as needed.
Major vs. minor releases:
Major: new features, architectural changes, potential UI/UX overhauls.
Minor/patch: bug fixes, security patches, small enhancements.