Pipedrive is a leading customer relationship management (CRM) software company that focuses on sales pipeline management. It is designed to help small and medium-sized businesses manage leads, track sales activities, and close more deals efficiently. The company emphasizes activity-based selling, which prioritizes the actions that drive sales rather than just the end results. Pipedrive is used by over 100,000 companies in 179 countries, making it a globally recognized CRM solution.
Pipedrive was founded in 2010 by Timo Rein, Urmas Purde, Ragnar Sass, Martin Henk, and Martin Tajur in Tallinn, Estonia. The founders, who were salespeople themselves, created Pipedrive to address the limitations they experienced with existing CRM tools. The company quickly gained traction, growing from 300 customers by the end of 2011 to nearly 7,000 by the end of 2013. Today, Pipedrive has a team of over 900 employees and offices in multiple countries, including the United States, the United Kingdom, Germany, and Portugal.
Pipedrive has raised significant funding over the years, including a $60 million Series C round in 2018 led by Insight Venture Partners, with participation from Bessemer Venture Partners, Atomico, and Rembrandt Venture Partners. This brought the total venture capital funding to $90 million. In 2020, Pipedrive achieved unicorn status with a valuation of over $1 billion following a majority investment by Vista Equity Partners.
Pipedrive offers a comprehensive suite of tools designed to streamline the sales process:
Pipedrive has continuously expanded its product offerings through strategic acquisitions and the development of new features. Notable expansions include the LeadBooster add-on for lead generation, the Web Visitors add-on for tracking website visitors, and various integrations with popular tools to enhance functionality. These expansions have helped Pipedrive maintain its competitive edge in the CRM market.
Recent feature additions include advanced automation capabilities, AI-driven insights, customizable sales reports, and enhanced mobile functionality. Pipedrive also introduced a new flagship Platinum package, which includes workflow automation, team management, reporting, and security features optimized for sales teams.
Pipedrive champions a diverse and inclusive company culture. The company values unity, responsibility, open-mindedness, and a proactive approach to learning and development. Pipedrive is committed to minimizing its carbon footprint, supporting educational initiatives, and advocating for diversity, equity, and inclusion in all business areas. The company's culture is built on collaboration, innovation, and a passion for helping small businesses succeed.
Pipedrive boasts a robust user base of over 100,000 companies across various industries, including real estate, technology, marketing, and more. The company's community is active and engaged, providing valuable feedback that helps shape product development. Pipedrive's users benefit from a CRM that is easy to use, highly customizable, and designed to enhance sales productivity. The company also maintains a strong presence in the CRM community through case studies, customer success stories, and continuous engagement with its users.
