Pipedrive is a cloud-based CRM designed to help sales teams manage their sales pipelines and optimize their sales processes. Its core features include a visual sales pipeline with a drag-and-drop editor, customizable stages, and detailed deal tracking, which allows users to monitor deal progress, forecast sales, and identify potential issues. Advanced features such as the Insights dashboard provide in-depth analytics and interactive visualizations to help teams identify winning patterns and optimize their strategies. Pipedrive also offers robust customization options, including custom fields, filters, and reporting, as well as integration with over 400 third-party applications like Google Workspace, Mailchimp, and Office 365. Additional functionalities include workflow automation, email integration with two-way sync, activity tracking, and a mobile app for on-the-go access. Pipedrive supports lead management through tools like LeadBooster and Web Visitor add-ons, and it provides extensive support for data import and migration, calendar and contact sync, and user permissions and visibility settings. Overall, Pipedrive is designed to streamline sales activities, improve collaboration, and enhance productivity for small and medium-sized sales teams.