Zeeto is a San Diego-based SaaS company specializing in self-serve lead generation and traffic monetization. Its platform connects advertisers with high-intent consumers through interactive, survey-based targeting. Zeeto’s proprietary technology—known as Smart Questions—collects first-party data directly from users, enabling advertisers to deliver highly relevant ads and publishers to monetize their traffic more effectively. The company has earned recognition as an Inc. 5000 Fastest Growing Private Company and has been named a Top Workplace in San Diego multiple times.
Zeeto was founded in 2010 by Stephan Goss, a Swiss-American entrepreneur who previously bootstrapped Samples.com to $40M in revenue. He used profits from his earlier venture, Tibrio, to self-fund Zeeto. The company started with just three employees and has grown to a team of over 50 people, including engineers, marketers, and client success managers. Zeeto’s growth has been steady, with revenue increasing from $3.9M in 2021 to $31.6M in 2024, and a user base expanding to over 150,000 customers.
Zeeto has raised approximately $3.27 million across three funding rounds, including a Series A round in 2018 led by Haas Portman and earlier debt financing from Western Alliance Bank. While its exact valuation is not publicly disclosed, estimates place it in the $25M–$50M range, with annual revenue now exceeding $30M.
Zeeto’s platform is built around its Smart Questions engine, which uses machine learning to analyze user responses and match them with relevant ads. Key features include:
Advanced analytics and reporting, including suppression lists and conversion tracking.
Recent product updates include:
Zeeto has not publicly disclosed any acquisitions. However, it has expanded its product suite significantly through internal development. The launch of the Zeeto Ad Server, Static Questions, and new campaign types like Click-to-Call and Mobile App Install reflect its commitment to evolving with market needs and enhancing platform flexibility.
Zeeto promotes a client-centric, transparent, and results-driven culture. The company values include:
Employees describe the culture as fun, inclusive, and growth-oriented, with perks like on-site massages, free meals, and pet-friendly offices. Zeeto encourages ownership and creativity, making it a dynamic workplace for professionals seeking personal and career development.
Zeeto serves a diverse user base of advertisers and publishers, with over 150,000 active customers. Its platform processes more than 1.3 million Smart Questions daily, generating high-quality leads across industries like e-commerce, health, finance, and mobile apps.
The community includes:
User reviews consistently praise Zeeto’s ease of use, customer support, and lead quality, with many citing it as a superior alternative to traditional ad networks.
