Wiza is a B2B sales prospecting and data enrichment platform that enables users to extract verified contact information—emails and phone numbers—directly from LinkedIn Sales Navigator. Founded in 2019, Wiza is headquartered in Toronto, Canada, with a registered U.S. office in Newark, Delaware. The platform is designed to streamline lead generation for sales, marketing, and recruiting teams by offering real-time data verification, CRM integrations, and bulk export capabilities.
Wiza positions itself as a modern alternative to legacy B2B databases by focusing on real-time accuracy, ease of use, and affordability. It serves over 50,000 companies, including major brands like Microsoft, Google, Slack, and Salesforce.
Wiza was founded by Stephen Hakami, who also serves as the company’s CEO. The company started with a vision to simplify the often tedious and error-prone process of B2B lead generation. By leveraging LinkedIn Sales Navigator and AI-driven verification, Wiza quickly gained traction among sales professionals looking for a more efficient way to build prospect lists.
Since its inception, Wiza has maintained a lean team of around 35 employees, operating remotely across North America, Europe, Africa, and Asia. The company has seen consistent growth in user adoption, driven by its Chrome extension, CRM integrations, and a strong focus on product-led growth.
As of 2025, Wiza remains privately held and bootstrapped, with no publicly disclosed venture capital funding. Despite this, the company has achieved significant traction and revenue growth, reportedly generating up to $10 million in annual revenue.
Its self-funded model has allowed Wiza to maintain full control over its product roadmap and pricing strategy, which is often cited as a competitive advantage in a market dominated by heavily funded players like ZoomInfo and Apollo.io.
Wiza’s core product is a Chrome extension that integrates with LinkedIn Sales Navigator to extract and verify contact data. Key features include:
The platform guarantees 99%+ email deliverability and only charges for verified contacts, making it cost-effective for high-volume prospecting.
Wiza’s core product is a Chrome extension that integrates with LinkedIn Sales Navigator to extract and verify contact data. Key features include:
The platform guarantees 99%+ email deliverability and only charges for verified contacts, making it cost-effective for high-volume prospecting.
Recent product updates include:
These updates reflect Wiza’s commitment to continuous improvement and user feedback.
Wiza operates with a lean, results-driven culture. According to its Wellfound profile, the company is built around four core principles:
The team is remote-first, with a strong emphasis on autonomy, ownership, and transparency. Perks include equity options, generous vacation, wellness benefits, and professional development support.
Wiza serves a diverse user base of over 50,000 companies, ranging from startups to Fortune 500 enterprises. Its primary users include:
The platform is especially popular among users who rely heavily on LinkedIn for prospecting. Wiza has received high praise for its ease of use, data accuracy, and seamless CRM integration, although some users have noted limitations in contact volume and pricing for smaller teams.
