Acroud AB, the parent company of Voonix, is a publicly traded entity on the Nasdaq First North Premier Growth Market (ACROUD). Headquartered in Stockholm and with a significant presence in Malta and Denmark, Acroud has established itself as a premier 'The Media House of the Future.' The company’s mission is to empower digital growth through high-quality comparison sites and cutting-edge SaaS solutions. Voonix represents the cornerstone of Acroud’s SaaS division, transitioning the company from a purely affiliate-driven model to a hybrid B2B software provider. This strategic positioning allows Voonix to benefit from the group’s deep industry relationships and financial stability, ensuring that the software remains at the forefront of the iGaming sector. The company maintains a strong market position by focusing on high-intent data and operational efficiency for affiliates, bridging the gap between operators and marketers with transparent, real-time reporting.
Voonix was founded in 2017 by Morten Marcussen and a team of iGaming veterans who sought to solve the 'manual login' crisis that had plagued affiliates for a decade. Marcussen, an industry expert with extensive experience on the affiliate side, recognized that the lack of standardized reporting was the single biggest bottleneck to growth. The original vision was simple: create a 'plug-and-play' collector that could handle any affiliate software. The early days were spent building robust scripts for major platforms like MyAffiliates and Income Access. The company’s focus on the iGaming niche specifically, rather than trying to be a general affiliate tool, allowed it to capture a loyal user base quickly. In January 2021, the company's trajectory shifted when it was acquired by Acroud AB as part of a strategic deal involving Matching Visions and Traffic Grid, worth an initial €4.8 million. This move integrated Voonix into a larger ecosystem, providing the resources to scale its engineering team and expand its feature set to include advanced BI and mobile capabilities.
Voonix's growth has been primarily driven by strategic acquisition and corporate investment rather than traditional venture capital rounds. The pivotal financial milestone was the 100% acquisition of Voonix ApS by Acroud AB in early 2021. The deal consisted of a €4.8 million upfront consideration—split equally between €2.4 million in cash and €2.4 million in newly issued Acroud shares. Beyond the initial purchase price, the agreement included a performance-based 'earn-out' potential of up to €16 million, tied to EBITDA development through 2022. This funding structure ensured that the founding team remained incentivized to continue the product's evolution. As part of a publicly listed company, Voonix now operates under the financial oversight of Acroud’s board, benefiting from the group’s quarterly capital allocations. This stable financial backing allows Voonix to pursue long-term R&D projects, such as its predictive analytics engine, without the typical 'burn-rate' pressures faced by independent startups.
Voonix offers a multi-layered software suite centered around its core Stat Collector and BI Platform. The primary offering is the SaaS platform, which comes in several editions: Freemium, Mini, Basic, Advanced, Professional, Corporate, Business, and Super Affiliate. Each edition builds upon the last, offering higher brand limits and deeper data layers. Key modules include the 'Advertiser Module' for managing logins, the 'Reports Module' for multi-dimensional data viewing (by Site, Country, Group, and Source), and the 'API Module' for high-level data extraction. Recently, the company launched the 'Voonix App,' which brings these capabilities to mobile devices. For enterprise clients, Voonix also offers optional 'SubID Scripts' for deep-tracking on specific networks and 'Currency Modules' that handle over 100 global currencies. The product ecosystem is designed to interconnect seamlessly, allowing an affiliate to start with basic stat collection and gradually layer in advanced BI and automated invoicing as their organization matures.
Historically focused on the European market, Voonix has expanded its geographic and technical reach significantly under Acroud’s ownership. The platform now supports global affiliate programs, including recent localization efforts in emerging markets like Africa (evidenced by the addition of the Kenyan Shilling (KES) currency). Geographic expansion is driven by the iGaming industry's shift toward regulated markets; as new regions like the US, Ontario (Canada), and Brazil open up, Voonix quickly adds support for the relevant local operators and networks. Strategically, the company has expanded its regional partnerships, such as its collaboration with 'Affiliate Roulette' in 2024 to enhance its networking reach. Internally, the development team has shifted toward a more rapid release cycle (evidenced by their 'Patch 2.0' series), focusing on internationalizing the dashboard and improving the 'Voonix Plug-and-Play' experience for global users. The company’s roadmap includes deeper expansion into the Latin American and Asian iGaming affiliate markets as regulatory frameworks evolve.
The last 18 months have been a period of intense product evolution for Voonix, marked by the release of the Voonix Mobile App and the 'Patch 2.0' series. Major feature releases include the 'Webhooks & Email Notifications' system (launched in late 2024), which allows for real-time alerts on significant performance shifts. The dashboard saw a massive overhaul with 'Enhanced Graphs' for predictive values and expected trends, making the BI insights more intuitive. On the technical side, the 'Create Multiple' rework significantly accelerated the onboarding process, allowing users to bulk-add advertisers and logins. The system also added support for over 25+ new scripts, including specialized trackers for 1xPartners, Bitsler, and Mostbet. Furthermore, the 'Data Validation' module was introduced to help affiliates detect discrepancies between their expected and actual revenue, a critical tool for identifying 'shaving' or technical errors in operator reporting. The API was also expanded (API v3) to include more granular campaign-level data endpoints.
Voonix operates with a culture rooted in Danish efficiency and a 'deep-domain' philosophy. As part of the Acroud group, the company embraces a hybrid work environment with a strong focus on technical excellence and transparency. The team’s '30 years of collective experience' is not just a marketing slogan; it defines their internal culture, where every developer and account manager is expected to understand the nuances of the iGaming affiliate funnel. Values include 'Stability' (critical for data integrity) and 'Proactivity' (anticipating industry shifts). The workplace environment is characterized by a flat hierarchy, where founders like Morten Marcussen remain accessible to clients via Skype. The company prioritizes 'Privacy by Design,' reflecting its commitment to GDPR and European data standards. Work-life balance is encouraged through flexible policies, while a high-performance mindset is maintained through a roadmap driven by direct user feedback and market-moving trends in the iGaming space.
Voonix maintains an active presence within the iGaming affiliate ecosystem through a combination of digital resources and high-profile conference participation. The 'Voonix Help Center' serves as a central hub for users, featuring a detailed Knowledge Base, 'How-to' guides, and a comprehensive 'Brand Database.' The 'Voonix Blog' provides regular industry insights, covering trends like the 2025 'Showdown' between stats trackers and partnership announcements. Beyond the web, the team is a staple at major industry conferences like iGB Affiliate, SiGMA, and the SBC Summits, where they often host demos and networking events. They engage with their community directly through 'Skype for Support,' a unique industry-standard practice that offers high-speed, personal interaction. While they don't host a traditional public forum, their user groups and partnerships with networks like 'Matching Visions' create a tight-knit ecosystem where top affiliates can share best practices and influence the product’s roadmap through direct feedback loops.
