SplashBI is a business analytics and reporting platform headquartered in Duluth, Georgia. The company specializes in providing enterprise-grade analytics solutions that enable organizations to access, blend, and visualize data from disparate systems through reports, dashboards, and storyboards. SplashBI’s mission is to be the analytics provider of choice for business leaders, operating on the philosophy that “data never lies and data never dies.” The platform is available both in the cloud and on-premises, serving a wide range of industries including finance, HR, sales, and supply chain, and is known for its rapid deployment and pre-built analytics content.
Founded in 2014, SplashBI has steadily expanded its footprint in the analytics market. The company has grown to approximately 305–356 employees, with recent reports indicating a 12% year-over-year increase in headcount. SplashBI has established a presence across four continents, reflecting its global ambitions and ability to serve multinational clients.
The company’s valuation is Consistent revenue growth and expanding employee base suggest a strong financial position within the mid-market analytics segment.
Pre-built Reports & Dashboards: Out-of-the-box content for finance, HR, sales, and more, enabling rapid ROI.
Ad Hoc Reporting: Users can generate custom reports without IT assistance.
Excel Integration: The Excel Connect add-in allows users to run and manage reports directly from Microsoft Excel.
A significant milestone was the 2020 acquisition of Oracle Cloud Tools and its flagship product, SQLConnect. This expanded SplashBI’s capabilities in real-time data querying for Oracle Cloud Applications, enhancing its appeal to organizations migrating from legacy systems. The integration of SQLConnect brought features like Intellisense, SQL formatting, and a cloud database browser, further strengthening SplashBI’s technical offering.
FlashAI: An AI-powered natural language processor that translates everyday language into SQL queries, making data access more intuitive for non-technical users.
Git Integration: Embedded version control for SQL Connect, enabling team collaboration and streamlined workflow management.
SplashBI emphasizes a mission-driven culture focused on positive business outcomes, rapid value delivery, and data-driven decision-making. The company promotes flexibility, collaboration, and work-life balance, especially in the context of hybrid and remote work environments. While some employee reviews praise its learning environment and teamwork, others have noted challenges around benefits and internal communication, reflecting a mixed but evolving culture.
SplashBI serves a diverse, global clientele, including Fortune 500 companies and organizations across sectors such as manufacturing, finance, education, and government. Its user base values the platform’s ease of use, rapid deployment, and ability to empower business users with self-service analytics. Customer feedback highlights strong support, successful large-scale migrations (notably from Oracle Discoverer), and the platform’s role in democratizing data access within organizations.
