Softrip

Softrip is a specialized travel technology company that provides end-to-end software solutions for multi-day tour operators. Established in 1997 by Dani and Tal Pipano, the platform was originally developed in-house at Gate 1 Travel to address the operational challenges faced by tour operators. Recognizing the broader industry need for automation and flexibility, the founders transitioned Softrip into a commercial product, offering its capabilities to external clients. Over the years, Softrip has evolved into one of the most comprehensive and adaptable platforms in the travel technology space. The core of Softrip’s offering lies in its ability to automate and simplify the complex workflows of tour operators. Its software handles everything from reservations and calendar planning to CRM, supplier management, and marketing. This holistic approach allows tour operators to manage their entire business from a single platform, reducing manual tasks and improving operational efficiency. The system supports multi-currency and multi-brand operations, making it ideal for global businesses. Strategic integrations and feature expansions have marked Softrip’s technological evolution. Early on, the platform integrated with major Global Distribution Systems (GDS) like Sabre and Amadeus, enabling access to vast travel inventories and real-time data. Later, partnerships with HotelBeds and cruise line operators expanded its lodging and maritime offerings. These integrations allow users to pull live rates, availability, and package details directly into their booking systems, enhancing both accuracy and customer experience. In 2020, Softrip underwent a significant transformation with a rebrand and the launch of a SaaS model tailored for smaller tour operators. This shift made the platform more accessible and scalable, allowing businesses of varying sizes to benefit from its robust features. The company’s acquisition in 2021 by a group of private investors marked another turning point, bringing in new leadership under CEO Betsy Harbison and a renewed focus on customer success, sales, and product development.

Softrip’s competitive edge lies in its deep specialization, comprehensive functionality, and adaptability to the evolving needs of multi-day tour operators. Unlike generic travel software platforms, Softrip is purpose-built by industry veterans who understand the unique challenges of tour operations. This insider perspective has shaped a product that addresses real-world pain points with precision and efficiency. One of Softrip’s standout advantages is its end-to-end automation. The platform consolidates critical business functions—reservations, CRM, supplier management, pricing, and marketing—into a unified system. This integration eliminates the need for multiple software tools, reducing complexity and operational costs. Tour operators can manage everything from itinerary creation to customer communications within a single interface, streamlining workflows and enhancing productivity. Softrip also excels in customization and scalability. Its support for multi-currency, multi-brand, and multi-language operations makes it ideal for global tour operators. The SaaS model introduced in 2020 further broadened its appeal, offering flexible pricing and deployment options for smaller businesses. This adaptability ensures that Softrip can grow with its clients, accommodating both boutique operators and large-scale enterprises.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)