ShelfWatch is an AI-powered retail shelf analytics solution developed by ParallelDots, designed to enhance retail execution by providing real-time insights into product placement and availability.
ShelfWatch utilizes advanced image recognition technology to analyze retail shelf images, offering actionable insights that help consumer packaged goods (CPG) companies and retailers optimize their in-store execution. The platform calculates various Key Performance Indicators (KPIs) such as planogram compliance, share of shelf, point-of-sale materials (POSM) compliance, price tag compliance, on-shelf availability, and end caps and gondola compliance.
ParallelDots, the company behind ShelfWatch, was founded in 2017. Since its inception, the company has focused on developing AI-driven solutions to address challenges in the retail sector. ShelfWatch has been deployed in 32 countries, covering over 1 million retail outlets globally, demonstrating significant growth and adoption in the market.
In 2021, ParallelDots raised $4.5 million in a Series A funding round led by Btomorrow Ventures, the corporate venture arm of British American Tobacco. This investment aimed to accelerate the development and deployment of their AI solutions, including ShelfWatch.
ShelfWatch offers a comprehensive suite of features designed to improve retail execution:
Real-Time Reporting: Provides near real-time KPI feedback using image analysis and deep learning, enabling swift corrective actions in stores.
Integration Capabilities: Seamlessly integrates with multiple Sales Force Automation (SFA) and Distributor Management System (DMS) applications, enhancing its utility across various platforms.
Offline Functionality: Allows users to capture images even in areas without internet connectivity, with the ability to upload once a connection is available, ensuring uninterrupted data collection.
ShelfWatch continuously enhances its platform with features such as on-device blur and angle detection, image stitching guides, and customized reporting through Power BI dashboards, catering to the evolving needs of retailers and CPG companies.
ParallelDots emphasizes privacy and security, adhering to leading industry standards to ensure comprehensive data governance throughout its platform. The company is ROI-focused, with a strong emphasis on customer success, supported by a team of over 150 members.
ShelfWatch serves a diverse user base within the retail ecosystem, including sales leaders, category leaders, field agents, salesmen, and trade marketing directors. The platform empowers these users with data-driven decision-making tools to enhance productivity and retail execution.
