QSIC is an innovative technology company specializing in AI-powered in-store audio platforms designed to enhance the retail media experience. The company uses a combination of audio and intelligence (AI) to improve the in-store atmosphere, empower retailers, and drive measurable results for both retailers and brands. Headquartered in Abbotsford, Victoria, Australia, QSIC serves major retail and quick-service restaurant (QSR) clients like 7-Eleven, Coles Express, and McDonald's, reaching over 100 million shoppers monthly through its networked audio platform.
Founded in 2012, QSIC has grown steadily in the retail technology space by leveraging data and artificial intelligence to redefine in-store audio's value. The company emphasizes the use of AI to create personalized, dynamic messaging based on shopper behavior and real-time store conditions. QSIC has expanded its footprint across North America and Australia, setting up over 70,000 speakers in retail locations with plans for wider deployment.
QSIC has secured multiple funding rounds totaling over $28 million. It notably closed a $25 million Series B funding round in January 2025, led by London-based venture capital firm Hedosophia, which invests in category-defining tech companies. Earlier valuations include $21.3 million in May 2021. The recent funding aims to accelerate product development, expand into new retail locations, and scale the sales team.
QSIC’s expansion strategy is currently focused on scaling its AI-powered platform into new retail locations and continuously enhancing its product capabilities and network reach.
Recent product enhancements have included expanded AI capabilities for audio ad creation and audience targeting, making ad creation faster and more dynamic. The system now better integrates store-level data and external triggers like weather to ensure optimal messaging timing and effectiveness, helping retailers increase incremental sales by up to 14% on average.
QSIC emphasizes innovation, refinement, and growth with a strong focus on helping retailers connect with their customers more effectively through technology. The leadership, including CEO and Co-Founder Matt Elsley, highlights a vision centered on pushing technological boundaries and delivering measurable retail sales growth. The company seems to promote a culture of strategic thought leadership in the retail media space.
QSIC's user base includes large retail chains and QSRs operating across North America and Australia. The platform currently reaches over 100 million shoppers monthly, indicating a broad and influential presence in the retail sector. QSIC engages a community of retailers and brands aiming to optimize in-store experiences and sales through intelligent audio media.
