Name: Kissmetrics
Brand: Sandstorm Analytics Inc
SKU: 63caa470af70319ec8842aa6
Rating: 4.4 (606 reviews)

Overview of Kissmetrics Software Company

Kissmetrics is a person-based behavioral analytics platform from San Francisco, founded in 2008. It allows businesses to track individual user journeys across websites and apps—linking anonymous visits to identifiable users—to improve engagement, reduce churn, and boost conversions.

Founding and Growth

Founded: 2008, by Runar Bjólfsson and Hiten Shah (among others) en.wikipedia.org.
Over the years, Kissmetrics has scaled to serve over a thousand businesses, processing billions of events daily
As of 2021, it reached roughly $2.4M in annual revenue and served 1.2 million customers, showcasing steady, organic growth

Funding and Valuation

Total funding: Approximately $16–19.9 million across multiple rounds, pitchbook.com.
Most recent known round: Series C-II, $10M raised in July 2013, cbinsights.com.
In 2021, the reported valuation was around $7.3 million getlatka.com.
Remains a private, bootstrapped business with steady investor backing but no public listing as of mid‑2025.

Product Offerings and Features

Kissmetrics provides a robust suite of analytics and marketing tools, including:

Funnel analysis for drop-off identification through onboarding, activation, and revenue stages.
Person-level tracking, attributing actions to individuals across sessions/devices.
Cohort reports, A/B testing, email automation, and segmentation.
Multi-channel attribution to identify high-performing marketing sources.
Revenue analytics: LTV, churn rate, DAU/MAU, feature usage trends.
Advanced BI tools: SQL querying and raw data exports.
Live monitoring via “Kissmetrics Live” for real-time data insights.

Kissmetrics AI and New Features

Launched growth-metrics guides (2024), reinforcing its role as both analytics provider and educational resource .
Updates in UI, onboarding, A/B testing dashboards, and deeper integrations (e.g., Zapier, HubSpot, Mailchimp).
Likely ongoing enhancements in gaming-specific metrics post-Sandstorm acquisition.

Company Culture and Values

Culture is described as data-driven, product-obsessed, and customer-centric.
Values include simplicity, privacy, and engagement
Notable privacy incident: In 2011–12, Kissmetrics was sued and settled over using “evercookie” respawning tech; since then, they’ve revised privacy policies to emphasize first-party, opt‑out compliant tracking

User Base and Community

Serves a diverse mix: SaaS, e‑commerce, fintech, healthcare, logistics, B2B/B2C, mobile apps, gaming.
Over 10,000 customers, with key accounts like Smart Insights, Tortuga, PagerDuty, LucidChat, and NTiro
Community engagement through a blog, knowledge base, webinars, and a partner program (add-ons, referees).

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