Kahunas is an innovative online coaching platform that enables personal trainers and coaches to create custom branded coaching apps. These apps are published on popular app stores, offering trainers a unique channel to engage clients digitally, personalize coaching experiences, and streamline service delivery. The company is privately held and headquartered in Dubai, UAE, with a team size of about 51-200 employees as of mid-2025.
Kahunas was founded by Mark Fox around 2021. The genesis stemmed from the need for personal trainers to digitize their services during the COVID-19 pandemic, as lockdowns propelled an urgent shift to remote coaching and digital payment systems. From its launch, Kahunas experienced rapid growth, scaling to over 6,000 trainers using its platform, with more than 150,000 customers interacting globally. The platform reached a significant milestone of 7-figure annual revenue shortly after launch and reported a 900% growth within 12 months culminating in $4 million in annual revenue by early 2023.
Kahunas is a bootstrapped startup that has achieved growth milestones without external investments, highlighting a self-funded model that prioritizes resilience and organic expansion. There is no evidence of recent funding rounds or public valuation data, as the founder emphasized building the company "from the ground up during times of adversity" with a mission to empower coaches.
The core offering is a white-label coaching app platform that coaches can customize with their own branding and services, allowing quick launch typically within 30 days. The platform also supports integrated payment processing through partners like Stripe, enabling trainers to handle billing and payments seamlessly across multiple countries and currencies. Trainers have point-and-click tools to customize their app experience without technical overhead.
Kahunas has engaged in acquisitions. Instead, product expansion has focused on integrating new features such as improved payment processing, automated billing, and convenience for developers deploying updates seamlessly with minimal coding.
This reduces developer time and enhances the platform’s ability to keep pace with market demands and new use cases.
Kahunas emphasizes empowerment, resilience, and tailored solutions for coaches, focusing on a community-driven approach. The company aims to provide coaches with robust tools that grow alongside their businesses. The culture appears to value adaptability, direct collaboration with coaches, and a strong focus on customer-centric innovation.
The platform boasts partnerships with over 5,000 coaches and an active user base surpassing 100,000 clients globally. Trainers from various regions, including the UK, US, Europe, and UAE, use the branded apps to maintain client engagement digitally, especially important during pandemic-induced isolation periods. The company continues to grow its community by empowering trainers with ownership of their digital coaching channels.
