Ease of Setup: Users appreciate the straightforward setup process, especially with features like auto-configuration and plug-and-play capabilities. Many report that the system can be operational shortly after connecting to the internet

Scalability: The Horizon Cloud Phone System is praised for its scalability, accommodating businesses of various sizes without significant technical overhead​

Cost Efficiency: Many reviewers highlight its affordability, with competitive monthly pricing and no major upfront costs. It includes features like free phones and unlimited calls in some packages, which reduce long-term ownership costs

Reliability: Users report strong uptime and minimal service interruptions, provided they use dedicated internet connections

Feature-Rich: The system offers advanced features like call queuing, call recording (PCI DSS and MiFID II compliant), CRM integration, softphone clients, and mobile app functionality. These tools are appreciated for enhancing operational efficiency​

Flexibility: Users value its ability to operate across multiple locations, ideal for remote and hybrid work setups​

Dependency on Dedicated Connections: While reliability is good with dedicated internet connections, users note this as a limitation. It may require additional infrastructure investment to ensure optimal performance​

Learning Curve: Some users report that while the system is functional, mastering its extensive features requires time and training

Limited Global Presence: The system is tailored primarily to the UK market, which might make it less ideal for businesses with international operations

Integration Challenges: While the system supports CRM and other integrations, certain businesses find it limited in connecting seamlessly with niche or custom-built software