FITR is recognized as an elite personal trainer platform used globally by coaches across various fitness disciplines. The software caters to individual coaches, gyms, and large fitness brands managing client bases from as few as 1 to over 15,000 clients. It centralizes programming, client communication, marketing, payment collection, and business administration in one platform. Additionally, FITR offers white-label options allowing businesses to brand the platform as their own. The platform supports coaches with customizable program types, including one-on-one training, group calendars, single-session programming, and fixed-duration courses, along with tools to design structured fitness and nutrition plans.
FITR was founded by CEO Leon Cassidy, motivated by frustrations with existing disconnected tools and spreadsheets used by fitness professionals. The company officially started gaining traction with its first paying coach in 2019 and has since grown to be supported by internationally recognized coaching brands. The platform has enabled coaches to collectively earn over £20 million through their online programs. FITR emphasizes a turnkey solution that evolves based on user feedback to best serve personal trainers' needs, focusing on limitless scalability of earning potential for coaches.
In April 2022, FITR raised $1.2 million in funding led by investors including five-time World's Fittest Man Mat Fraser and Matt O’Keefe, CEO of HWPO. The capital is intended to expand the active user base, enhance platform functionality, and increase staffing to improve direct customer acquisition efforts.
Programming tools to design workouts and nutrition plans.
Client management with progress tracking, communication, and performance reviews.
Marketing features like customizable storefronts, promotional tools, and program trials.
Automated payment processing with subscription billing, taxes, foreign currency conversion, and refunds.
Scheduling, attendance tracking, and real-time leaderboard challenges.
White-label mobile apps for both coaches and clients to maintain brand identity and engagement.
While FITR has focused primarily on organic growth and platform development, it also maintains partnerships to expand user offerings, such as serving as the official remote coaching software for HYROX, the world’s largest indoor fitness event. This partnership provides HYROX trainers and gyms with discounted access and exclusive content. There is no public record of FITR making large acquisitions to date, with their strategy emphasizing feature development and strategic brand partnerships.
FITR continuously updates its platform based on coach feedback, recently refreshing client app navigation to improve usability and quick access to tracking and profile features. New tools for automated tax handling, multi-currency payments, trial period management, program hiding, and more advanced marketing analytics have also been integrated. These ongoing updates aim to save coaches time while enhancing client experience and business growth opportunities.
FITR focuses on a culture of continuous improvement, listening closely to its user community to deliver industry-leading software. Their ethos revolves around enabling personal trainers to scale their businesses sustainably without being limited by time constraints. The company's emphasis on transparency, innovation, collaboration, and customer support is evident in its development approach and community engagement practices. Customer support is notable for its personable and responsive approach, ensuring coaches are supported throughout their growth journey
FITR serves a broad global community of personal trainers and fitness coaches, gyms, and larger fitness brands with clients ranging from 1 to over 15,000. Coaches have collectively published more than 30,000 fitness programs and delivered over 8 million workouts across the platform. The software enables community-building through 1-to-1 messaging, community chats, comments, and interactive leaderboards. This fosters bespoke, engaging client experiences and strong coach-client relationships. High-profile clients include Mat Fraser’s HWPO brand, Gymshark Lifting Club, and more.
