Elite EXTRA
By Epicor Software Corporation
Elite EXTRA is a Wisconsin-based software company focused on providing advanced last-mile logistics solutions, particularly for delivery, dispatch, and returns management across a multitude of industries, including retail, automotive, courier, and general logistics. The company’s flagship product, Routing & Dispatch, streamlines daily operations by offering robust route optimization, real-time tracking, and comprehensive workflow automation for delivery management. Elite EXTRA sets itself apart with highly customizable software, seamless integrations, and a strong emphasis on client support and tailored solutions
Elite EXTRA traces its roots to Applied Data Consultants (ADC), founded in 1996 in Nebraska initially as a Geographic Information Systems (GIS) consulting firm. After moving to Eau Claire, Wisconsin, ADC broadened its reach with government contracts, notably the U.S. Army Corps of Engineers. Elite EXTRA, as a software brand launched in 2008, first dedicated to automotive parts delivery and soon expanded to include broader logistics applications. The company has continued to grow, celebrated its 25th anniversary in 2021, and now supports over 325,000 users globally. Its trajectory has increasingly focused on innovative software development and customer-centric customization.
Ownership: Elite EXTRA has historically operated as a privately held entity, with no major reported venture capital funding rounds.
Acquisition: In late 2023, Elite EXTRA was acquired by Epicor, a global leader in industry-specific enterprise software, which is now integrating Elite EXTRA into its portfolio for wider reach in the make-move-sell and last-mile delivery markets. The terms of the acquisition were not disclosed, and thus, formal valuation figures are also private.
Elite EXTRA provides a suite of cloud-based, SaaS last-mile solutions. Core features and offerings include:
Route Optimization & Dispatch: Advanced algorithms automate route creation, assign jobs, and maximize delivery efficiency for fleets and service teams.
Real-Time GPS & ETAs: Managers and customers gain live visibility, with real-time driver tracking and ETA notifications via text/email.
Proof of Delivery: Electronic signature capture, photo verification, barcode scanning, and contactless confirmation.
Returns Automation: Streamlines the product returns process, validation, and compliance.
Asset Scheduling and Management: Automates fleet and asset dispatch, recurring route scheduling.
Third-Party Integration: Seamless compatibility with ERP, POS, WMS, DMS, and CRM systems; supports open APIs and EDI, and integrates with third-party delivery networks.
Reporting & Analytics: Customizable reporting on delivery performance, efficiency, and trends.
Custom Access & User Management: Fine-grained control over user roles and access across multiple locations.
The most notable move in recent years is the acquisition by Epicor in November 2023, which positions Elite EXTRA as a key piece of Epicor’s last-mile delivery, supply chain, and ERP integration strategy. As part of Epicor, Elite EXTRA gains further reach and resources for expansion, including integrating its service offerings directly into Epicor’s broader suite for manufacturers, distributors, and retailers. The acquisition also anticipates enhancing Elite EXTRA’s returns management, automation capabilities, and support across new industries.
Elite EXTRA operates with a rapid development cycle, aiming for new software updates every 8 weeks. Recent and upcoming features (especially for 2025) focus on:
Enhanced artificial intelligence (AI) capabilities for smarter route optimization and demand prediction.
Advanced customer communication tools (dynamic ETAs, real-time live tracking links).
Expanded automations for dispatching to third-party fleets and returns workflows.
Integration upgrades and simplified onboarding with popular ERP and e-commerce platforms.
Elite EXTRA fosters a laid-back, fun-loving, and collaborative corporate culture—often described as “Midwest nice.” Employees and clients alike note an emphasis on partnership, transparency, and innovation. Engagement in regular staff and community events (with office amenities like a staff bar and recreation center) reinforces a positive, motivated work environment. Core values are client-centricity, continual learning, and relationship-based service. The company’s in-house support and training teams are available 24/7, and solutions are always tailored—not just standardized packages—reflecting a culture deeply vested in client success
User Community: Over 325,000 users worldwide, primarily in North America, spanning retail, automotive, logistics, and service industries.
Customer Profile: Users range from SMBs to large enterprises, including field service teams, parts distributors, and courier companies.
