Device Magic
By Canvas Solutions, Inc
Device Magic is a mobile forms and data collection software company that enables organizations to digitize and streamline field data collection processes. Below is a comprehensive analysis of the company, covering its history, growth, product offerings, and more.
Device Magic provides a platform for creating and managing mobile forms, allowing businesses to collect data efficiently from field operations. The software supports offline data collection, automated workflows, and integrations with various third-party applications.
Founded in 2010 by Dusan Babich and Mike Welham, Device Magic began its journey in Johannesburg, South Africa. The company later moved its headquarters to Raleigh, North Carolina, in 2015. Over the years, Device Magic has experienced significant growth, reporting over 450% three-year recurring revenue growth by 2018.
Device Magic has primarily been organically funded, with a reported funding of $200,000. As of 2023, the company generated $1.8 million in revenue from approximately 1,000 customers. Based on industry valuation multiples, Device Magic's estimated valuation is around $8.8 million.
Device Magic's platform offers a range of features designed to enhance data collection and workflow automation:
Form Builder: A user-friendly drag-and-drop interface to create customized forms.
Offline Access: Allows data collection without an internet connection, syncing automatically when reconnected.
Intelligent Fields: Supports conditional logic, input validation, and calculated answers to reduce errors.
Automated Workflows: Enables automatic data routing, notifications, and integrations with other systems.
In October 2020, Device Magic was acquired by GoCanvas, a company specializing in mobile forms and data collection solutions. This acquisition aimed to expand GoCanvas's product offerings and customer base, integrating Device Magic's capabilities into its portfolio.
Device Magic continually enhances its platform to meet evolving customer needs. Recent updates include the introduction of a web forms application, allowing users to complete forms via desktop browsers, thereby increasing flexibility and accessibility.
Device Magic has been recognized for its positive work environment, being named one of the Best Places to Work in the Triangle by the Triangle Business Journal in 2018. The company fosters a culture of collaboration, support, and continuous learning, encouraging employees to take on diverse roles and celebrate collective achievements.
Device Magic serves a diverse clientele, including prominent organizations such as Apple, Bridgestone, Coca-Cola, and Turner Construction. The platform is utilized across various industries for tasks like inspections, audits, and field data collection, demonstrating its versatility and reliability.
