Badger Maps
by Badger Maps
by Badger Maps
Profile Information Last updated on: 15 July 2024
Profile Information Last updated on: 15 July 2024
We help make selecting a software for your business effortless, economical and efficient.
by Badger Maps
by Badger Maps
Profile Information Last updated on: 15 July 2024
Profile Information Last updated on: 15 July 2024
Badger Maps is a leading field sales management software that provides route optimization, mapping, and scheduling solutions for sales and field service teams. The platform is designed to help sales representatives increase their efficiency by reducing driving time and enhancing their ability to manage customer interactions. Headquartered in Salt Lake City, California, Badger Maps has established itself as a vital tool for field sales teams looking to optimize their operations.
Badger Maps was founded in 2012 by Steven Benson, who identified a gap in the market for a mapping product tailored specifically for field salespeople. Benson, leveraging his background in geography and sales, as well as his experience with the Google Maps API, developed Badger Maps to address the unique challenges faced by field sales teams. Since its inception, the company has grown significantly, reaching $6 million in revenue and serving over 4,000 customers by 2023.
Badger Maps has raised a total of $462.5K in funding through various rounds, including seed funding, venture rounds, and debt financing. The company has maintained a bootstrapped approach, focusing on organic growth and profitability. As of 2023, Badger Maps achieved a valuation of $18.5 million. This strategic approach has allowed the company to grow steadily without relying heavily on external investment.
Badger Maps offers a comprehensive suite of features designed to enhance the productivity of field sales teams:
Route Optimization: Automatically generates the most efficient routes to minimize driving time and maximize the number of customer visits.
Territory Management: Visualizes customer data on an interactive map, helping sales reps manage their territories more effectively.
CRM Integration: Seamlessly integrates with popular CRM systems like Salesforce, Microsoft Dynamics, Zoho, HubSpot, and others, ensuring real-time data synchronization.
Mobile Accessibility: Provides mobile apps for both iOS and Android, allowing sales reps to access and update information on the go.
Data Collection and Reporting: Enables field reps to gather data, capture check-in photos, complete surveys, and generate customizable reports.
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Badger Maps regularly updates its platform to include new features that address the evolving needs of its users. Recent updates have included enhancements in route optimization algorithms, improved CRM integrations, and advanced data visualization tools. These updates ensure that Badger Maps remains a relevant and valuable tool for field sales teams.
Badger Maps prides itself on a culture of innovation, customer focus, and continuous improvement. The company emphasizes the importance of understanding and addressing customer pain points, which drives its product development and service offerings. The team, led by Steven Benson, is committed to creating a supportive and collaborative work environment that fosters growth and creativity.
Badger Maps serves a diverse user base of over 4,000 customers, primarily in the United States and Canada. The platform is popular among field sales teams across various industries, including pharmaceuticals, consumer goods, and financial services. The company has built a strong community of users who benefit from its robust features and responsive customer support. Badger Maps also engages with its user community through webinars, training sessions, and the Outside Sales Talk podcast, which provides valuable insights and tips for field sales professionals
By Badger Maps