MyAlice is a SaaS platform focused on conversational commerce and customer support automation, primarily serving e-commerce and direct-to-consumer (D2C) brands. It centralizes customer interactions across multiple channels, such as WhatsApp, Facebook Messenger, Instagram, and email, while leveraging AI to automate tasks and improve customer engagement. The platform is particularly popular in regions like Southeast Asia (SEA) and the Middle East and North Africa (MENA), where it helps businesses streamline communication and enhance sales processes.
MyAlice was founded in 2019 as a project under MisFit Technologies before becoming an independent venture. The company was co-founded by Shuvo Rahman, who serves as CEO, and Daniyal Baig. The idea for MyAlice emerged from the increasing demand for seamless customer service across social media platforms, as well as the inefficiencies of traditional call centers and email-based support. Since its inception, MyAlice has experienced consistent growth, with a strong presence in SEA and MENA regions. It has partnered with major e-commerce platforms like Shopify, WooCommerce, Zid, and Salla to expand its user base.
MyAlice has raised a total funding of approximately €700k, including an investment of BDT 1 crore (~$91k) from Startup Bangladesh in December 2023. The company’s current valuation stands at $2.5 million. These funds have been used to enhance product development, expand into new markets, and strengthen partnerships with regional players.
MyAlice offers a comprehensive suite of tools for customer support and sales automation:
Omnichannel Support: Centralizes communication across platforms like WhatsApp, Instagram DMs, Facebook Messenger, and website live chat.
AI-Powered Chatbots: Automates up to 70% of repetitive queries using NLP tools like Wit.AI.
Order Management: Enables businesses to create and manage orders directly from the dashboard.
Customer Insights: Provides analytics on metrics like customer satisfaction (CSAT) scores, agent performance, sales revenue, and more.
Personalization Tools: Builds customer profiles based on purchase history for tailored shopping experiences.
Social Commerce Integration: Supports selling through social media with features like cart building and checkout links.
MyAlice has focused on expanding its features through partnerships with regional e-commerce platforms like Zid (Saudi Arabia) and Salla (Saudi Arabia). These collaborations have helped the company penetrate the GCC market effectively.
The platform continuously evolves by adding new functionalities based on user feedback. Recent updates include:
Enhanced analytics dashboards for deeper insights into customer interactions.
Improved chatbot customization with drag-and-drop builders.
MyAlice emphasizes a user-centric approach by actively incorporating customer feedback into its product roadmap. The company fosters innovation through collaboration among its diverse team members while maintaining a strong focus on delivering value to small- to medium-sized businesses (SMBs). Its commitment to inclusivity is evident in its multilingual capabilities and regional partnerships.
MyAlice serves over 60 customers globally as of 2024, including notable brands like Unilever and Coca-Cola. Its primary user base consists of small- to medium-sized e-commerce businesses in SEA and MENA regions. The platform is particularly well-suited for social commerce brands looking to enhance their customer engagement strategies. MyAlice also maintains an active community by engaging users through direct support channels and social media groups.
