Appcues is a software-as-a-service (SaaS) company that specializes in user onboarding and product adoption solutions. Founded in 2013 and headquartered in Boston, Massachusetts, Appcues has grown to become a significant player in the user experience optimization market.
Appcues was founded in 2013 by Jonathan Kim, Jackson Noel, and Max Rudman. The idea for the company stemmed from their own frustrations with onboarding and user engagement in their previous roles. They saw a need for a more user-friendly and efficient way for teams to track and analyze product usage, as well as create in-app experiences without the need for coding. Since its launch, Appcues has grown significantly, serving thousands of businesses worldwide and reaching over 200 million end-users.
Appcues has successfully raised multiple rounds of funding to support its growth.
Total funding raised: $55.05 million over 7 rounds.
Latest funding: $7 million debt financing on February 3, 2022.
Series B: Raised in January 2022, led by NewSpring Capital.
Valuation: Estimated between $250 and $300 million as of January 2022.
Key investors include NewSpring Capital, Columbia Partners, Sierra Ventures, and Accomplice.
Appcues offers a comprehensive platform for creating and managing in-app experiences.
Flows: customizable product tours and onboarding experiences.
Checklists: Available on the enterprise plan to guide users through key actions.
NPS Surveys: Tools for collecting and analyzing Net Promoter Score data.
Events Explorer: No-code feature engagement tracking.
Segmentation: User targeting based on behaviors and properties.
The platform is designed to be user-friendly, allowing non-technical teams to create and deploy in-app messaging without extensive coding skills.
Appcues continually updates its platform with new features to meet evolving customer needs:
Enhanced analytics capabilities for tracking product usage and user interactions.
Improved customization options for in-app experiences.
Appcues has a strong emphasis on company culture and values:
Core values include: customer first, no permission needed, keeping no secrets, getting it done, and enjoying the journey.
The company culture promotes autonomy, transparency, and a results-oriented approach.
Appcues has built a substantial user base and community.
Over 1,000 customers across various industries.
Notable clients include SurveyMonkey, Hootsuite, Freshworks, FullStory, Lyft, Zapier, and Vidyard.
The platform has served nearly 2 billion experiences to more than 200 million users.
Appcues continues to grow its user base by focusing on customer success and providing valuable resources such as case studies, best practices, and a curated library of exceptional in-app experiences.
