Softrip is a travel technology company that provides end-to-end business management software for multi-day tour operators. Its platform automates core functions such as reservations, itinerary planning, customer relationship management (CRM), supplier coordination, and marketing. Softrip is known for its flexibility, scalability, and deep industry-specific features, making it a preferred solution for tour operators seeking operational efficiency and personalized customer experiences.
Softrip was founded in 1997 by Dani and Tal Pipano, a father-son duo working at Gate 1 Travel. Initially developed as an internal tool to streamline group quoting and tour management, the software quickly evolved into a full-fledged platform. By 1999, it included integrated modules for reservations and supplier management. Over the next two decades, Softrip expanded its capabilities with multi-currency support, GDS integrations (Sabre in 2002, Amadeus in 2004), and partnerships with HotelBeds and cruise lines.
The company rebranded in 2020, launching a SaaS model to make its platform accessible to smaller tour operators. In 2021, Softrip entered a new phase under the leadership of CEO Betsy Harbison, following a strategic acquisition by private investors focused on travel technology.
Softrip is a private equity-backed company, having undergone a Buyout/LBO financing round. Its investors include BK Growth, Endurance Search Partners, Footbridge Partners, Forest Park Capital, and Peterson Partners. The company is considered a mid-sized player in the travel tech space with around 25 employees and a growing global footprint.
Softrip’s platform is designed to be modular and customizable, offering a wide range of features:
The platform supports both B2B and B2C workflows, allowing passengers to build their own trips and manage inclusions directly
While Softrip itself was acquired by a group of private investors in 2021, it has not publicly announced any acquisitions of other companies. However, its product expansion has been steady and strategic, with major milestones including:
These expansions reflect Softrip’s commitment to staying ahead of industry trends and meeting the evolving needs of tour operators
Recent innovations include:
These features are designed to improve user experience, operational efficiency, and customer engagement.
Softrip emphasizes a culture of progress, problem-solving, integrity, and teamwork. The company operates with a fully remote team, enabling flexibility and access to global talent. Its leadership is focused on customer success, continuous product development, and fostering long-term partnerships with clients.
Softrip serves a global user base, primarily composed of multi-day tour operators. While specific client names in regions like the Middle East are not publicly disclosed, the platform is built to support international operations with multi-currency and multi-language capabilities. The company maintains a strong focus on customer support, offering onboarding, training, and ongoing assistance to ensure successful adoption and usage.
