Performly is a cloud-based Talent Management and Human Resources Management System (HRMS) that aims to transform traditional, outdated performance management practices into engaging, continuous, and data-driven processes. Founded in 2015, Performly focuses on helping organizations unleash their human capital potential by aligning employee performance with organizational vision, mission, and values. The company offers a comprehensive platform that integrates performance management, payroll automation, HR self-service workflows, and internal communication tools. Headquartered in Newark, Delaware, Performly also maintains operational presence in Cairo, Egypt, and has offices in the GCC region and Australia, reflecting its international reach. It is a public company with a relatively small team size of 11-50 employees, emphasizing a focused and agile approach to product development and customer service.
Performly originated as a subsidiary of the A15 Group (formerly Orascom Telecom Ventures) and evolved from an in-house HR solution used by Orascom Telecom over 14 years before its formal establishment in 2015. This long history of development and refinement has allowed Performly to accumulate extensive HR expertise and user experience, which it now shares with a global customer base. The company has grown steadily by expanding its product capabilities and geographic footprint, particularly in the Middle East and North Africa (MENA) region, where it serves a diverse range of industries including finance, logistics, healthcare, retail, and tourism.
As a public company with a niche focus and moderate employee count, Performly appears to operate with a sustainable business model emphasizing steady growth and customer acquisition rather than rapid venture capital-driven expansion.
The company has focused on organic product expansion, continuously adding features such as task management linked to objectives, enhanced reporting capabilities, and integrations with third-party platforms. Its evolution reflects a commitment to addressing emerging HR trends like continuous performance management, real-time feedback, and employee engagement.
Recent enhancements include the introduction of task management that ties directly to key performance indicators (KPIs) and competencies, further supporting alignment between daily activities and strategic goals. The platform also emphasizes instant reporting, high availability, and security by hosting on Microsoft Azure. Continuous coaching culture features, customizable review templates, and interactive dashboards have been added to improve user engagement and decision-making.
Performly’s culture centers on innovation, customer-centricity, and transforming workplace productivity through technology. The company values alignment between employee performance and organizational vision, fostering engagement, accountability, and continuous development. Testimonials from clients highlight Performly’s user-friendly interface and modern design, which encourage widespread adoption and enthusiasm among users. The company also emphasizes transparency, ease of use, and ongoing support to ensure customer success.
Performly serves a diverse user base across multiple regions, including North America, the Middle East, and Australia. Its customers range from startups to established enterprises in sectors such as finance, logistics, healthcare, retail, and tourism. The platform’s multilingual support and regional offices in the GCC and Egypt enable it to cater effectively to Arabic-speaking markets. Performly’s community includes HR leaders and employees who benefit from its continuous feedback culture, automated workflows, and performance analytics. Partnerships with notable companies like Orascom Development Holding underscore its credibility and effectiveness in driving organizational growth and employee engagement.
