Pet Sitter Plus is a cloud-based pet care management software developed and maintained by Pet Software Limited, headquartered at City Road, London, UK. Founded in 2009, it officially launched its SaaS platform in 2011 to streamline administrative operations for pet sitters, dog walkers, and daycare operators worldwide.
The platform was co-founded by Jackie Booty, whose hands-on experience running a 16-person pet care business drove the development of Pet Sitter Plus. The system was initially created to solve internal scaling challenges and was later made publicly available in 2011. Between 2009 and 2025, the company remained privately held and unfunded, sustaining a small but stable team of approximately three employees.
Pet Sitter Plus is an unfunded venture with no outside investors, and it has not sought venture capital or private equity funding. Essentially, the company is a self-sustaining bootstrapped SaaS business, with revenues supporting continued development. As a privately held entity, its valuation is undisclosed, but the lack of funding suggests prudent financial management oriented toward sustainability over accelerated growth.
The platform has evolved into a powerful all-in-one solution for pet care businesses. Core capabilities include client and pet profiles, scheduling (single and recurring bookings with drag-and-drop tools), GPS-enabled mobile check-in/out, bulk invoicing, secure online payments (credit card/ACH), QuickBooks integration, time tracking and payroll support, custom fields & templates, and robust reporting features. With support for unlimited staff, customizable service types, and client-facing portals, the software addresses the diverse needs of pet-sitting businesses of varying sizes.
To date, Pet Sitter Plus has not acquired any companies, nor has it merged with other vendors. Product evolution has come entirely through in-house development, influenced heavily by client feedback and founder experience with industry-specific pain points such as administration, billing, and mobile routing.
The product roadmap reflects continuous enhancements: the introduction of the Learning Zone (January 2025) for in-app training, iterative improvements to the planner interface, and advanced features such as custom fields, automated invoice batching, and GPS visit reporting. Version updates roll out continuously, with transparent release notes published within the platform.
Though small in size, Pet Sitter Plus emphasizes customer-centric development and hands-on industry experience. With founders and team members possessing direct pet care backgrounds, the company embodies a user-first ethos. Offering personal software coaches, a robust help center, and responsive support highlights a commitment to service excellence, practical innovation, and maintaining long-term client relationships.
Pet Sitter Plus caters to thousands of pet care professionals across the globe, including solo entrepreneurs to multi-staff outfits managing 40+ pet sitters and handling hundreds of daily visits. With a presence in multiple countries and strong ratings of 4.8/5 across 138+ verified reviews, the platform enjoys community trust for its scheduling, reporting, and support capabilities.
