What's The Price

What's The Price (WTP) is a specialized procurement intelligence platform designed to empower buyers with data-driven 'should-cost' analysis. Developed by former Chief Procurement Officers (CPOs), the tool addresses the information asymmetry often found in supplier negotiations by providing transparency into the actual cost structures of products. It leverages a massive big data engine to break down prices into core components, including over 3,000 raw materials, labor, energy, overhead, and freight costs across 365 distinct industries. The platform allows procurement teams to generate detailed cost breakdowns and 'should-cost' models within minutes rather than weeks. By simulating the impact of price fluctuations in raw materials and measuring the influence of volume on unit pricing through its unique 'discount ladder' feature, WTP enables buyers to move from subjective bargaining to fact-based negotiation. This results in more balanced supplier relationships and significant cost savings, particularly during periods of high commodity volatility or when evaluating complex global tenders.

The primary competitive edge of What's The Price lies in its combination of depth, speed, and procurement-first design. Unlike general spend analytics tools that focus on historical internal data, WTP focuses on external market reality through its database of 3,000+ raw materials and detailed cost profiles for 365 industries. While traditional 'should-cost' exercises can take engineers weeks of manual effort, WTP produces actionable reports in minutes. Its 'top-down' modeling capability is a major differentiator, allowing buyers to gain authority in negotiations even when dealing with monopoly suppliers or opaque vendors who refuse to provide cost breakdowns. Additionally, the software’s unique 'discount ladder' offers a level of volume-impact transparency that is rarely found in competing procurement solutions. Being developed by former CPOs ensures that the tool is pragmatic and specifically tailored to the high-pressure environment of strategic sourcing, focusing on the outcomes that matter most: credible leverage and bottom-line savings.

• Mid-Market
• Enterprise