VistaCreate is a cloud-based graphic design platform that enables users to create professional visuals for social media, marketing, print, and web content—without needing advanced design skills. Originally launched as Crello in 2016 by Dmitry Sergeev, the platform was acquired by VistaPrint (a Cimpress brand) in October 2021 and rebranded as VistaCreate. It operates as part of the broader Vista ecosystem, which includes VistaPrint, 99designs by Vista, and Vista x Wix.
Headquartered in Limassol, Cyprus, with a development office in Kyiv, Ukraine, VistaCreate has grown into a global design solution with over 20 million active users and a team of 100+ employees.
VistaCreate was founded in 2016 under the name Crello, as a subsidiary of Depositphotos, a stock content marketplace. Its mission was to democratize design by offering a simple, template-driven platform for non-designers. The platform quickly gained traction due to its ease of use and rich asset library.
In 2021, Cimpress acquired both Crello and Depositphotos for $85 million, integrating them into the Vista brand. This acquisition marked a strategic shift for VistaPrint, expanding its offerings beyond print into digital design and marketing.
VistaCreate operates as a privately held subsidiary of Cimpress and does not have independent venture funding. Its valuation is tied to Cimpress’s broader portfolio, which includes multiple design and marketing platforms. While specific valuation figures for VistaCreate are not publicly disclosed, its acquisition and integration into Vista’s ecosystem reflect significant strategic value.
VistaCreate provides a comprehensive suite of design tools, including:
VistaCreate’s growth accelerated after its acquisition by VistaPrint. Alongside Crello, Vista also acquired Depositphotos, a stock content marketplace with over 200 million assets. This acquisition enriched VistaCreate’s media library and enabled deeper integration of stock content into its design platform.
VistaCreate is part of a broader strategy by Vista to become a full-service design and marketing partner for small businesses. Other strategic moves include:
VistaCreate continues to innovate with regular feature updates:
These features are designed to enhance productivity, simplify workflows, and support both individual creators and enterprise users.
VistaCreate promotes a culture of creativity, accessibility, and empowerment. Its mission is to “give every human the freedom to create.” The team is distributed globally, with a strong presence in Cyprus and Ukraine. The company supports education and nonprofits by offering free Pro licenses to qualifying institutions and NGOs.
VistaCreate values:
VistaCreate serves a diverse user base:
The platform is available in 17 languages, including Arabic, making it accessible to users across the MENA and GCC regions.
