VARStreet XC
بواسطة VARStreet Inc.
VARStreet Inc. is a leading provider of on-demand business management software tailored specifically for the IT and Office Supplies channel. Founded in 1999 and headquartered in Burlington, Massachusetts, with a significant operational hub in Pune, India, the company has established itself as a cornerstone of the North American VAR ecosystem. VARStreet serves as a critical bridge between thousands of resellers and more than 50 major distributors, facilitating over $10 billion in annual transaction volume. The company’s strategic vision is focused on 'Total Channel Automation,' aiming to consolidate all necessary business tools—from sourcing and quoting to storefront management and CRM—into a single, cloud-native platform. Over the years, VARStreet has evolved from a basic quoting tool into a sophisticated enterprise-grade suite, consistently investing in modern architecture like microservices and obtaining rigorous security certifications to maintain its market-leading position.
The founding story of VARStreet is one of resilience and employee-driven vision. Originally established in 1999 during the early boom of eCommerce, the company was built to solve the fragmentation in the IT reseller market. In March 2010, the company was acquired by Autotask Corporation as part of a strategy to integrate product sourcing into professional services automation. However, by late 2011, Autotask decided to refocus on its core PSA business and divested the VARStreet line. In a pivotal move in December 2011, a group of long-time VARStreet veterans—including Shivkumar Agarwal (Director), Shankar Gopalan, and Vikas Bhir—led a successful management and employee buyout, backed by private investors. This return to independence allowed the team to focus exclusively on enhancing the product for its core VAR and MSP audience, leading to a decade of explosive growth and technological modernization.
VARStreet has been supported by a combination of early-stage venture capital and significant ongoing reinvestment. PitchBook records an early Series A round in June 2003 which raised approximately $1.17 million. However, subsequent company profiles and press releases indicate that the firm has been 'fueled by more than $20 million in capital investment' over its lifetime, encompassing the initial funding, the acquisition period under Autotask, and the capital injected during the 2011 management buyout by private investors. Today, the company operates as a profitable private entity with an estimated annual revenue of approximately $10 million, continuing to invest heavily in its R&D facilities in India to drive platform innovation without the need for frequent external funding rounds.
The VARStreet product ecosystem is structured into three primary configurations designed to grow with a business. 'VARStreet Back Office' is the entry-level tier focused on internal operations like sales quoting and procurement. 'VARStreet eCommerce' adds a branded online storefront to the Back Office capabilities, enabling customer-facing sales. 'VARStreet XC' (the flagship offering) is the most comprehensive version, providing high-volume VARs and MSPs with advanced workflow rules, punch-out integrations, and deep customizations. Complementary products include 'InstaQuote' for standalone mobile-first quoting, 'VARStore' for specialized eCommerce setups, and 'VARStreet Data Feed,' which provides the raw aggregated distributor catalog for use in external systems. Each offering is supported by professional services for custom store design and API development.
While its primary market focus remains firmly on North America (United States and Canada), where it serves over 5,000 VARs, the company has successfully expanded its operational footprint internationally. A major milestone in its expansion strategy was the establishment of VARStreet Software India Pvt. Ltd. in Pune, which serves as a center of excellence for software development, engineering, and 24/5 customer support. This geographic split allows VARStreet to maintain a high-touch sales and leadership presence in the Boston area while leveraging a large, skilled engineering team in India. This model has enabled the company to maintain a rapid update cadence and provide round-the-clock support to its global user base of 25,000+ professionals.
In recent years, VARStreet has undertaken a massive technological transformation to ensure the longevity of its platform. A key milestone in late 2021 was the migration of major modules to a microservices architecture, which significantly improved the platform's scalability and reduced downtime. Recent feature releases include the 'Mobile Quoting App' for iOS and Android, enabling sales teams to close deals on the go, and 'Dell Premier' and 'Cisco Marketplace' native integrations that streamline complex hardware configurations. The company also introduced an AI-driven search engine for its storefronts and enhanced 'Digital Experience Management' (DEM) tools to monitor and optimize the end-user journey in real-time. Security features were also bolstered with the deployment of a new Web Application Firewall (WAF) and comprehensive database optimizations.
VARStreet prides itself on a culture of 'Customer-Centric Innovation' and 'Collaborative Excellence.' Having been built and regained by its employees, the company maintains a flat, entrepreneurial environment where long-tenured veterans and new engineers work closely together. The work environment emphasizes continuous learning and adaptability, particularly in its Pune R&D center, which fosters a high-performance culture focused on solving complex channel-specific problems. Values include transparency, responsiveness—as evidenced by their 24/5 support commitment—and a partnership-first mindset where customer feedback often drives the product roadmap. The company’s philosophy is built on 'Partner Success,' viewing its resellers not just as clients but as strategic partners in the IT supply chain.
VARStreet maintains a robust ecosystem of engagement for its users through various online and offline channels. The 'VARStreet Help Center' provides a comprehensive repository of training videos, manuals, and documentation that are updated frequently by an in-house team. The company actively participates in major industry trade shows and events (like IT Nation and Autotask Community Live) and hosts its own webinars and product demos. Their online presence is strong on professional platforms like LinkedIn, where they share industry insights and product updates. Furthermore, the VARStreet 'Referral Program' and 'Partner Program' encourage a community-driven growth model, rewarding existing users for expanding the network of resellers and distributors on the platform.
