Uptempo is a leading enterprise marketing operations platform that helps organizations streamline their marketing workflows, optimize budgets, and enhance campaign performance. The platform integrates marketing campaign planning, financial management, and work management into a single system of record, providing marketing teams with comprehensive insights and agility.
Uptempo was founded in 2018 and has since grown significantly through strategic mergers and acquisitions. The company is a combination of three innovators in the marketing performance management space: BrandMaker, Allocadia, and Hive9. This merger has enabled Uptempo to serve over 625,000 marketers at 350+ leading enterprises globally.
Uptempo has raised a total of $30 million over four funding rounds. The company is backed by investors such as Miratech, Rubicon Technology Partners, Deutsche Handelsbank, and eCAPITAL Entrepreneurial Partners. The most recent funding round was a debt financing round in February 2021.
Uptempo offers a comprehensive suite of marketing operations tools, including:
Uptempo has made several strategic acquisitions to expand its product offerings and market reach. Notable acquisitions include Hive9 and Allocadia in 2021. These acquisitions have strengthened Uptempo's capabilities in marketing planning and financial management.
Recent updates to Uptempo include new marketing planning capabilities that provide granular insights into working vs. non-working spend, improved spend tracking, and enhanced budget reconciliation. The Multi-Activity Funding feature allows for accurate spend tracking, easy reconciliation, and strategic alignment of marketing investments.
Uptempo fosters a collaborative and fun work environment focused on winning and leading together. The company values confidence and love for the job, aiming to empower marketers to make data-driven decisions with confidence. Uptempo's leadership team emphasizes the importance of managing talent, time, and money effectively.
Uptempo serves a diverse user base of over 625,000 marketers at 350+ leading enterprises. The platform supports a global community with resources such as a knowledge base, user guides, webinars, and a Slack community for sharing best practices. Uptempo's customer support includes email, phone, chat, and a dedicated help desk.
