Turtl is a leading content marketing platform designed to help B2B marketers create, personalize, and analyze high-performing content. It is recognized as the world's first Revenue Content™ Platform, emphasizing its unique focus on linking content creation directly to revenue generation. Turtl's platform supports a variety of interactive formats, including video, audio, immersive charts, and animations, making it a powerful tool for engaging audiences and driving business results.
Turtl was founded in 2014 by Nick Mason and Mark Sallows. The idea for Turtl originated from their work at the University of Oxford, where they explored psychological principles underpinning how people receive, process, and store information. This research led to the development of Turtl's unique content creation platform, which aligns with these principles to enhance reader engagement and retention. Over the years, Turtl has grown significantly, now employing over 100 people and serving more than 400 customers worldwide.
Turtl has raised a total of $17.1 million in funding over several rounds. The most recent funding round was a Series A, which took place in September 2021 and raised $17.1 million. The company is backed by investors such as Octopus Ventures and Riverside Acceleration Capital. As of the latest available data, Turtl's valuation stands at approximately $85.5 million.
Turtl offers a comprehensive suite of tools for creating, publishing, and analyzing digital content. Key features include:
Interactive Content Creation: Tools for crafting engaging documents with video, audio, immersive charts, and animations.
AI-Driven Personalization: Deep customization to ensure content resonates with individual audience members.
Automated Translations: AI-powered translation of content into multiple languages while maintaining layout integrity.
Generative Media: AI models generate on-brand media or find the perfect images to complement content.
Detailed Analytics: Insights and performance benchmarks to optimize content strategies and drive revenue growth.
While Turtl has not made any significant acquisitions, it continues to expand its product offerings and features. The company regularly updates its platform to include new functionalities and improvements. For example, in October 2024, Turtl introduced Editor 2.0, which offers faster creation, superior design flexibility, and a simplified learning curve.
Turtl frequently releases new features to enhance user experience and platform capabilities. Recent updates include the introduction of Editor 2.0, which provides enhanced design flexibility, improved usability, and additional layout options. These updates ensure that Turtl remains at the forefront of content marketing technology.
Turtl prides itself on a collaborative and innovative company culture. The company values curiosity, problem-solving, and customer-centricity. Employees are encouraged to continuously learn and embrace challenges. Turtl also emphasizes sustainability and social responsibility, partnering with organizations like SEE Turtles to support conservation efforts.
Turtl serves a diverse user base, including small businesses, mid-sized companies, and large enterprises. The platform is used by over 400 customers worldwide, who benefit from Turtl's powerful content creation and personalization tools. Turtl also fosters a strong community through its Help Center, webinars, and user forums, providing ample resources and support for its users.
