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TRIFFT is a loyalty platform designed to help businesses—especially in retail and hospitality—build and manage customer loyalty programs. It offers a comprehensive suite of tools including a loyalty engine, CRM, CMS, and customizable front-end solutions (web, app, and card-based).

Headquarters: London, England, United Kingdom
Website: trifft.io
Industry: SaaS, Loyalty Programs, Marketing Technology
Company Type: Private, For-Profit

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Founded: August 1, 2024
Founders: Jakub Minks and Jason Smith
Team Size: 11–50 employees

TRIFFT has positioned itself as a modern, enterprise-grade loyalty solution, growing rapidly by targeting businesses looking to enhance customer engagement and retention.

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Funding Stage: Pre-Seed
Total Funding: Approximately $101,909 (as per Crunchbase)
Investors: 1 known investor (details not publicly disclosed)

There is no publicly disclosed valuation yet, which is typical for early-stage startups.

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TRIFFT’s platform is modular and API-driven, offering flexibility and scalability:

Core Products

Loyalty Engine: Supports coupons, rewards, contests, stamp cards, and quests.
Mobile Apps: Native iOS and Android apps for loyalty engagement.
Loyalty Websites: Web-based portals for desktop and mobile.
Digital Wallet Cards: For users who prefer not to use apps.
Plastic Cards: Integration with NFC, QR, chip, and barcode technologies.
API (Headless): Backend services with a user-friendly Content Cockpit.

Key Features

Real-time content management
Customizable front-end (FEaaS)
Consent and privacy management
Advanced analytics and reporting
Integration with platforms like Shopify, Klaviyo, and more.

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Custom Parameters for data modeling

Advanced coupon logic
Real-time consent tracking
Multi-channel engagement tools

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Recent updates include:

Enhanced Content Cockpit for real-time app/web updates
Custom loyalty mechanics (e.g., tiered rewards, gamification)
Expanded API capabilities for third-party integrations
Improved analytics dashboards for campaign performance tracking.

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Customer-centric innovation

Transparency and data privacy
Agility and modularity
Supportive onboarding and enablement

Their emphasis on training (via TRIFFT Academy) and dedicated onboarding teams reflects a strong commitment to client success.

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TRIFFT primarily serves:

Retail chains
Hospitality brands
Convenience stores
Franchise networks

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