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Tradedesk
by Amount IT
by Amount IT
Profile Information Last updated on: 1 July 2024
Profile Information Last updated on: 1 July 2024
We help make selecting a software for your business effortless, economical and efficient.
by Amount IT
by Amount IT
Profile Information Last updated on: 1 July 2024
Profile Information Last updated on: 1 July 2024
The typical implementation process for The Trade Desk software or the duration it takes. However, it does highlight several key aspects of their platform and services:
1. Self-Serve, Transparent Software: The Trade Desk offers a demand-side platform (DSP) that is self-serve and transparent, designed to help advertisers use data to reach audiences across the open internet at various stages of the customer journey, from awareness to conversion.
2. AI-Led Decision-Making: The platform combines AI-led decision-making with access to industry-leading open marketplaces, which includes cross-device audience data, premium inventory, and objective measurement solutions.
3. Global Data and Inventory Providers: The Trade Desk collaborates with over 400 partners, including top broadcasters, publishers, and supply-side platforms, to provide premium inventory and ensure brand safety.
4. Educational Resources: The Trade Desk Edge Academy offers courses and certifications to expand users' knowledge of digital marketing, which could be part of the onboarding process for new users.
For specific details on the implementation process and timeline, it would be best to contact The Trade Desk directly through their website.
Yes, The Trade Desk platform can be customized and extended to fit specific business needs through their APIs and custom integrations. Here are several key data points that highlight the customizability of The Trade Desk software:
1. The Trade Desk provides enterprise APIs that allow advertisers, publishers, and partners to build custom solutions on top of their platform. This enables automating workflows, unlocking innovative features, and tailoring the platform to specific media buying and measurement demands.
2. Advertisers can connect their own retail data, measurement solutions, and audience data directly to campaigns through The Trade Desk's APIs. This allows customizing campaigns with first-party data for enhanced targeting.
3. The Trade Desk has an open-source identity framework called Unified ID 2.0 that enables collaboration across the ecosystem for future-proofing identity strategies. Partners can build custom integrations on this framework.
4. Case studies showcase brands leveraging The Trade Desk APIs for custom use cases like increasing awareness through custom solutions, using real-time data for driving growth, and jump-starting businesses with custom features built on the platform.
5. The Trade Desk has a flexible GraphQL API that allows constructing precise queries across multiple entities, empowering users to define the exact data they need.
6. Advertisers can create their own customized contextual categories within The Trade Desk platform through an available process.
7. Ad tech companies have built custom solutions like dynamic ad servers and automated campaign creation workflows by integrating with The Trade Desk's APIs[19].
8. Ad agencies have leveraged custom integrations to improve campaign effectiveness by utilizing first-party data from data management platforms (DMPs) for granular audience targeting[19].
9. Brands have built custom "meta-DSP" platforms that consolidate data from multiple demand-side platforms, including The Trade Desk, to gain deeper insights and centralized campaign management[19].
The Trade Desk's pricing structure includes several additional costs beyond the basic platform fees. Here are the key points regarding these additional costs:
1. Platform Fees: The Trade Desk charges a platform fee, which is typically a percentage of the total advertising spend. This fee can vary but is often around 17% of the total spend, including media, data, and other features.
2. Tech Fees: There are tech fees associated with using The Trade Desk's platform. These fees can be a minimum monthly fee for agencies, which can be significant depending on the spend. For example, some users report a minimum spend requirement of $100,000 to $1,000,000 per month.
3. Data Fees: Additional costs are incurred for using third-party data. These fees are often a percentage of the media cost and can be capped at a certain CPM (cost per thousand impressions). For instance, a hybrid pricing model might charge 30% of the media cost with a cap at $3.50 CPM.
4. Setup and Customization Fees: While specific setup fees are not detailed, custom development on top of The Trade Desk's platform using their enterprise APIs may involve additional costs. These costs can vary based on the complexity and scope of the customization required[10].
5. Maintenance and Support Charges: The Trade Desk offers various support options, including chat, FAQs/forums, email/help desk, and phone support. While the basic support might be included, premium support services could incur additional charges.
6. Additional Features: The Trade Desk charges extra for certain advanced features such as lookalike modeling, cross-device targeting, and other specialized functionalities. These features are often enabled by default, so users need to manage them to avoid unexpected charges.
7. Hybrid Pricing Model: The Trade Desk has implemented a hybrid pricing model for certain audiences, which combines a percentage of media cost with a maximum CPM cap. This model affects the cost structure for activating audiences on the platform.
The Trade Desk offers extensive training and support for new users of their platform, primarily focused on building the necessary skills for data-driven advertising. Here are the key elements of their training and support services:
Programmatic advertising training: The Trade Desk provides in-depth training on the fundamentals of programmatic advertising through their "Marketing Foundations" courses. These courses cover key concepts such as audience targeting, inventory management, measurement strategies, and best practices for executing data-driven campaigns.
Dedicated support team: The Trade Desk assigns a dedicated support team to each new client to guide them through the onboarding process and ensure a successful launch of their advertising campaigns. This includes assistance with setting up the platform, integrating data sources, and implementing measurement strategies.
Hands-on training for campaign execution: The Trade Desk offers hands-on training sessions to guide new users through the process of executing data-driven advertising campaigns on their platform. This includes guidance on setting up campaign parameters, implementing measurement strategies, and leveraging the platform's capabilities for optimal campaign execution.
Certification programs: The Trade Desk provides certification programs that cover key concepts and best practices for data-driven advertising. These certification programs aim to ensure new users have a comprehensive understanding of the platform's capabilities and best practices for executing successful campaigns.
The Trade Desk employs a comprehensive set of security measures to protect data, ensuring the confidentiality, integrity, and availability of its platform and services. Here are the key security measures in place:
Encryption
- Data at Rest: All platform data is encrypted at rest using industry-standard encryption protocols.
- Data in Transit: Data transmitted between systems is encrypted to prevent unauthorized access during transfer.
Compliance and Standards
- Industry Standards: The Trade Desk follows guidance from ISO/IEC 27002:2015, NIST 800-53, Sarbanes-Oxley ITGC, and SSAE18 SOC 1 and SOC 2 standards.
- Regular Reviews: The Information Security Program is regularly reviewed and updated to meet evolving business needs and threat models.
Access Controls
- Logical Access Controls: The platform uses authentication and role-based access controls to ensure necessary separation between data from different clients.
- Confidentiality Agreements: Non-disclosure agreements or confidentiality clauses are required in all contracts with third parties that access or handle confidential information.
Development and Maintenance
- Secure Development: The Trade Desk follows an agile development methodology with security reviews implemented throughout the software development lifecycle. This includes code reviews and comprehensive testing of application endpoints for vulnerabilities, including those identified in the OWASP Top Ten.
- Third-Party Components: All embedded third-party components are reviewed for security updates, and the use of open-source software is subject to technical and legal review and approval.
Incident Response
- Security Incident Response Process (SIRP): The Trade Desk has a robust SIRP framework to address security and privacy-related incidents. This framework includes criteria for incident severity, investigation and diagnosis workflows, documentation and reporting requirements, and contact information.
Infrastructure and Scalability
- Hybrid Deployment Model: The platform employs a hybrid public-cloud, managed-services, and colocation-deployment model, using both physical and virtual resources. Maintenance and configuration activities are conducted primarily remotely by The Trade Desk employees or contracted managed-service providers.
- Scalability: The distributed architecture allows the platform to scale horizontally as the number of clients and traffic volume increase. Multiple monitoring processes and tools are used to continuously track network resources, operating systems, applications, and capacity.
Supplier Relationships
- Vetted Suppliers: The Trade Desk exclusively uses third-party suppliers with thoroughly vetted backgrounds for cloud infrastructure, managed hosting, and colocation data centers. These suppliers are under contractual obligations of security and are regularly reviewed for compliance.
Data Privacy
- Unified ID 2.0 (UID2): The Trade Desk promotes UID2, a privacy-conscious identity standard that uses encrypted email and phone number data to provide secure and accurate identification across the digital advertising ecosystem[20].
These measures collectively ensure that The Trade Desk maintains a high level of security for its platform and the data it processes, aligning with industry best practices and regulatory requirements.
The Trade Desk frequently releases updates and new features for their platform to stay ahead of industry trends and meet evolving client needs. Here are some key points about their update cadence and management process:
Update Frequency
The Trade Desk operates on an agile development methodology, shipping code updates on a weekly basis[10]. This allows them to rapidly iterate and roll out new capabilities to their self-serve platform.
In their own words, "The Trade Desk offers best-in-class technology supported by an agile engineering team that ships code weekly."[10]
Release Notes
The Trade Desk maintains detailed release notes on their Partner Portal, documenting all new features, updates, and upcoming changes to the platform API. These release notes are regularly updated to provide transparency to clients and partners.
For example, the 2023 release notes covered major updates across areas like Connected TV forecasting, identity solutions, retail measurement, and regulatory compliance features.
Client Communications
In addition to the release notes, The Trade Desk proactively communicates major platform updates and new product releases to their clients through various channels:
- Webinars and events to showcase new capabilities
- Blog posts and whitepapers explaining updates
- Direct communications from account managers
- The Trade Desk Edge Academy training courses get updated regularly
This allows clients to stay informed about new features and learn best practices for leveraging the latest platform updates effectively.
Managed Rollouts
For significant updates that may impact client workflows, The Trade Desk employs a phased rollout approach. This ensures clients have adequate time to prepare for changes and mitigate any disruptions.
In some cases, major new features may be initially released to a subset of clients for further testing before a wider rollout.
The Trade Desk has clear policies regarding data ownership and portability, ensuring that clients retain control over their data and can move it as needed. Here are the key points regarding their policies:
Data Ownership
- Client Data: The Trade Desk emphasizes that clients own their data. This includes first-party data that clients upload to the platform, as well as any data generated from their campaigns.
- Transparency and Control: Clients have full transparency and control over their data, including how it is used and accessed within the platform.
Data Portability
- APIs for Data Access: The Trade Desk provides robust APIs that allow clients to access and export their data. This includes campaign performance data, audience data, and other relevant metrics.
- Data Export Options: Clients can export their data in various formats, making it easier to integrate with other systems or platforms. This ensures that clients can move their data as needed without being locked into The Trade Desk's ecosystem.
- Unified ID 2.0: The Trade Desk supports Unified ID 2.0 (UID2), an open-source identity framework that enhances data portability across the digital advertising ecosystem. UID2 allows for secure and privacy-conscious data sharing, facilitating interoperability between different platforms and services.
Compliance and Privacy
- Regulatory Compliance: The Trade Desk adheres to global data protection regulations, including GDPR and CCPA. This ensures that data ownership and portability practices comply with legal requirements, providing additional assurance to clients.
- Privacy Measures: The platform incorporates privacy measures to protect client data, including encryption and access controls. These measures help safeguard data during transfer and storage, maintaining its integrity and confidentiality.
Client Support
- Dedicated Support: The Trade Desk offers dedicated support to assist clients with data management, including data export and integration with other systems. This support ensures that clients can effectively manage their data and leverage it across different platforms.
give clients full control over their data, with robust APIs and export options to facilitate data movement. The platform's support for Unified ID 2.0 further enhances data portability, while compliance with global regulations ensures that data practices meet legal standards.
The Trade Desk provides flexible terms for scaling up or down as organizational needs change, ensuring that clients can adjust their usage and costs according to their business requirements. Here are the key points regarding these terms:
Flexible Pricing and Contracts
- Custom Pricing Plans: The Trade Desk offers custom pricing plans tailored to the specific needs of each client. This allows organizations to scale their usage up or down without being locked into rigid pricing structures.
- Hybrid Pricing Model: The Trade Desk employs a hybrid pricing model that combines Cost Per Mille (CPM) and Percent of Media Spend (POM). This model ensures that clients are charged the lower cost between the two, providing flexibility and cost efficiency as usage scales.
Contract Terms
- Adjustable Contracts: The Trade Desk's contracts are designed to accommodate changes in organizational needs. Clients can negotiate terms that allow for scaling up or down based on their advertising spend and campaign requirements.
- Minimum Spend Requirements: While there are minimum spend requirements, these can vary and are often negotiable. This provides some flexibility for organizations to adjust their spending levels as needed.
API and Platform Capabilities
- Enterprise APIs: The Trade Desk provides robust APIs that enable clients to automate workflows and integrate custom solutions. This allows organizations to scale their operations efficiently by leveraging automation and custom development.
- Scalable Infrastructure: The platform's infrastructure is designed to handle high volumes of data and ad impressions, ensuring that it can scale to meet the demands of large campaigns. The Trade Desk processes one trillion ad impressions per day, demonstrating its capacity to support significant scaling.
Support and Resources
- Dedicated Support: The Trade Desk offers dedicated support to assist clients with scaling their operations. This includes guidance on optimizing campaigns, managing costs, and leveraging the platform's capabilities to achieve business goals.
- Training and Onboarding: The Trade Desk provides comprehensive training and onboarding programs to help new users ramp up quickly. This ensures that organizations can scale their usage effectively by equipping their teams with the necessary skills and knowledge[10].
Terms of Service
- Modification and Discontinuation: The Trade Desk reserves the right to modify or discontinue services, terms, or policies at any time. Clients are responsible for reviewing these terms regularly to stay informed about any changes that may impact their usage.
The Trade Desk has specific terms and conditions for contract renewal and cancellation, which are outlined in their Terms of Service and other related documents. Here are the key points:
Contract Renewal
1. Automatic Renewal: Contracts with The Trade Desk typically renew automatically for a further term of one year at the end of each year unless either party notifies the other of its wish to terminate the contract at the expiry of the current year by giving at least 30 days’ written notice.
2. Minimum Spend Requirements: Some contracts may include minimum spend requirements, which can influence the renewal terms. For example, clients may need to meet certain spending thresholds to qualify for renewal.
Contract Cancellation
1. Termination by Notice: Either party can terminate the contract by providing at least 30 days’ written notice before the end of the current contract term.
2. Immediate Termination: The Trade Desk or the client can terminate the contract with immediate effect if the other party commits a material breach of the contract and fails to remedy that breach within 30 days of being notified in writing.
3. Insolvency: The contract can be terminated immediately if either party becomes insolvent, unable to pay its debts, or enters into liquidation or similar proceedings.
4. Non-Payment: The Trade Desk reserves the right to terminate the contract without notice if any charges for the services are not paid in accordance with the terms.
5. Return of Materials: Upon termination, both parties are obliged to return all materials received from the other party.
Additional Terms
1. Modification and Termination of Services: The Trade Desk reserves the right to modify or discontinue services at any time. Clients also have the right to stop using the services at any time.
2. Amendments: The Trade Desk may make changes to the terms from time to time. Clients will be notified of such changes, and continued use of the services after notification will constitute acceptance of the changes.
3. Severability: If any term is found illegal, invalid, or unenforceable, it will be deemed omitted, and the remaining terms will continue in full force and effect.
Governing Law and Dispute Resolution
1. Governing Law: The contract is governed by and construed in accordance with English law, and disputes are subject to the non-exclusive jurisdiction of the English courts.
2. Dispute Resolution: Parties are obliged to attempt to settle disputes through negotiation, but either party can take legal action if necessary.
Client Obligations
1. Data Protection Compliance: Clients must comply with data protection laws, and indemnify The Trade Desk for any losses resulting from non-compliance.
2. Confidentiality: Both parties must maintain the confidentiality of proprietary information and return all confidential materials upon termination.
The Trade Desk adheres to several industry-recognized compliance standards and frameworks to ensure the security, privacy, and integrity of its platform and services. Based on the information provided in the search results, here are the key compliance standards that The Trade Desk software meets:
Security and Privacy Standards
1. SOC 2 Compliance: The Trade Desk is annually audited against the AICPA's SSAE18 SOC 2 standard by an independent auditing firm, resulting in a SOC 2 report. This ensures that The Trade Desk meets the Trust Services Criteria for security, availability, processing integrity, confidentiality, and privacy.
2. SOC 1 and Sarbanes-Oxley (SOX) Compliance: The Trade Desk is annually audited against the AICPA's SSAE18 SOC 1 and Sarbanes-Oxley (SOX) Section 404 standards. This demonstrates compliance with internal control over financial reporting requirements.
3. GDPR and CCPA Compliance: The Trade Desk is committed to ensuring compliance with global data protection laws, including the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
4. ISO/IEC 27002:2015 and NIST 800-53: The Trade Desk follows guidance from ISO/IEC 27002:2015 and NIST 800-53 for its Information Security Program.
Industry Frameworks and Best Practices
1. Privacy Shield Frameworks: The Trade Desk is an active participant in the EU-U.S. Privacy Shield Framework, Swiss-U.S. Privacy Shield Framework, and the UK extension to the EU-U.S. Privacy Shield Framework.
2. COSO Framework: The Trade Desk's Information Security Program is based on the COSO (Committee of Sponsoring Organizations of the Treadway Commission) framework.
3. Secure Development Practices: The Trade Desk follows secure development practices, including code reviews, vulnerability testing (e.g., OWASP Top Ten), and secure third-party component management.
4. Industry Regulations: The Trade Desk implements controls to comply with industry regulations, such as those related to financial services, healthcare, and advertising content guidelines.
By adhering to these compliance standards and frameworks, The Trade Desk demonstrates its commitment to maintaining a secure, privacy-compliant, and well-governed platform for digital advertising.
By Amount IT