

Thena
By Pivoting Owl Inc
Thena is a customer engagement platform designed to help businesses acquire, service, and grow their B2B customers on messaging platforms like Slack and Microsoft Teams.
Established in April 2022, Thena was founded by Ankit Saxena, Govind Kavaturi, Mike Molinet, and Unmukt Raizada. The company has experienced significant growth, attracting a diverse clientele that includes Branch, Embrace, Mixpanel, WorkRamp, and Spotdraft.
Thena has raised a total of $7.2 million in funding over multiple rounds. In May 2023, the company secured $5 million in a seed funding round led by Lightspeed Venture Partners and First Round Capital. Earlier, Thena raised $2.2 million in pre-seed funding from Pear VC and Tenacity Venture Capital.
Thena provides a comprehensive suite of tools to enhance customer engagement:
Ticketing: Facilitates omni-channel customer support directly from Slack, enabling efficient request management and AI-powered routing.
Marketing Automation: Allows businesses to broadcast product information and newsletters within Slack, featuring customizable templates and audience segmentation.
Integrations: Offers bi-directional integration of Slack conversations with ticketing systems like Zendesk, Intercom, HubSpot Service Hub, Salesforce Cases, and Freshdesk.
Thena has introduced several features to bolster its platform:
AI-Powered Request Routing: Enhances the efficiency of ticket management by intelligently directing requests to the appropriate channels.
Thena is committed to transforming customer communications for B2B organizations by leveraging popular messaging platforms. The company emphasizes innovation, customer-centricity, and seamless integration to enhance the customer experience.
Thena serves a diverse range of B2B clients, including notable companies such as Branch, Embrace, Mixpanel, WorkRamp, and Spotdraft. The platform is designed to cater to businesses seeking to streamline their customer engagement processes through modern communication tools.