The Trade Desk
by The Trade Desk
by The Trade Desk
Profile Information Last updated on: 1 July 2024
Profile Information Last updated on: 1 July 2024
We help make selecting a software for your business effortless, economical and efficient.
by The Trade Desk
by The Trade Desk
Profile Information Last updated on: 1 July 2024
Profile Information Last updated on: 1 July 2024
The Trade Desk is a digital advertising platform that offers a comprehensive solution for clients. Its platform is designed to integrate with various data providers, tools, and platforms in the digital advertising ecosystem, allowing clients to set up their accounts, integrate their data sources, and configure the platform to align with their campaign goals and targeting parameters. The platform also provides extensive training through its Edge Academy, which includes self-paced online courses and instructor-led sessions on topics like programmatic advertising, data-driven marketing, ad buying, and optimization. The Edge Academy also offers industry-recognized certifications to help users develop the necessary skills. After setting up the platform and training users, clients can start creating, managing, and optimizing their digital advertising campaigns across various formats and devices.
The Trade Desk platform offers data integration with advertisers' preferred sources and audience segments, enabling tailored targeting and campaign strategies. Clients can adjust campaign goals, targeting parameters, and optimization strategies to align with their objectives. The platform provides access to various inventory sources and supply-side platforms, allowing clients to choose the best inventory for their needs. It also provides robust measurement and attribution solutions for campaign effectiveness.
Tech Fees: The Trade Desk charges tech fees, which are typically around 10% of the media costs. These fees cover the use of their platform and features .
Data Fees: Advertisers may incur additional fees for integrating third-party data sources or using The Trade Desk's owned data assets .
API Access Fees: For non-premium clients, there may be a fee to access The Trade Desk's API .
Training/Certification Fees: While The Trade Desk offers some free courses through their Edge Academy, there may be costs associated with advanced certifications or premium training programs .
The Trade Desk offers a comprehensive training program called Edge Academy, which includes self-paced online courses on topics like programmatic advertising, data-driven marketing, ad buying, optimization, and audience targeting. Instructor-led training sessions are also available for hands-on learning. Users can earn industry-recognized certifications by completing Edge Academy courses and exams. The Trade Desk provides customer support through chat, FAQs/forums, email/help desk, and phone support. Additionally, a Resource Desk offers additional guidance and resources to help users maximize their platform experience. The Edge Academy caters to users at all levels, from beginners to experienced professionals, emphasizing education and training to empower users and drive successful outcomes with their platform.
The Trade Desk has implemented a comprehensive Information Security Program that safeguards the confidentiality, integrity, and availability of their products and services. They have also implemented technical and organizational measures to protect personal data from unauthorized access, loss, alteration, or disclosure. Data processing agreements with partners and sub-processors outline security requirements and obligations. Confidentiality obligations are imposed on all personnel involved in data processing, even after leaving the company. The Trade Desk adheres to industry regulations and uses recognized frameworks like GDPR for data security and privacy compliance. Data retention is limited to 30 days, ensuring data security and privacy.
Platform Enhancements: The Trade Desk frequently updates and enhances the features of their platform to stay ahead in the dynamic digital advertising landscape .
Industry Collaboration: They actively collaborate with industry bodies like IAB Tech Lab and incorporate feedback from partners to evolve their solutions like Unified ID 2.0 .
Open Source Contributions: The Trade Desk has open-sourced components like Unified ID 2.0, suggesting a commitment to transparency and involving the broader industry in the development process .
Early Market Testing: Before wider releases, The Trade Desk conducts early market testing of new features and solutions with partners to gather feedback and refine the offerings .
The Trade Desk platform ensures data ownership for clients, allowing advertisers, publishers, and partners to control their valuable data assets. It supports data portability by integrating with data providers, clean rooms, and customer data platforms like Snowflake, Adobe, and Tealium, ensuring interoperability and ease of data conversion. The platform has introduced Unified ID 2.0, an open-source identity framework that enhances data portability and prioritizes user privacy. This framework allows users to control data sharing and provides a transparent opt-in process, establishing trust and enabling personalized ad experiences. The platform is designed to comply with data privacy regulations, including GDPR, ensuring secure data handling practices and industry standards.
The Trade Desk is a platform that uses a distributed architecture for scalability, allowing each component to scale independently. It uses containerized components and tools like Kubernetes and Airflow for efficient management and scaling. The platform continuously analyzes CPU and memory performance to identify areas for improvement, refactoring code to reduce complexity and optimize memory usage. Real-time Bidding (RTB) is essential for scaling ad engagement and budget spending, enabling efficient handling of high volumes of ad requests. The Trade Desk offers APIs for real-time data integration, ensuring seamless integration and scalability of media buying and measurement demands. The platform is designed to accommodate organizational needs, whether scaling up to handle increased ad inventory or scaling down during periods of lower demand, ensuring efficient operations and optimizing resource usage.
The Trade Desk offers Master Service Agreements (MSAs) with clients with one-year terms, which automatically renew for additional periods unless terminated earlier with 60 days' notice. These agreements do not contain material commitments to use the platform for ad inventory or other services. Clients can cancel their contracts at any time with 60 days' notice. While specific terms are not provided, it is reasonable to expect early termination fees or penalties for cancelling contracts before the term ends. The Trade Desk has a high client retention rate of over 95% in 2022, 2021, and 2020.
The Trade Desk has an Information Security Program that adheres to industry standards like ISO/IEC 27001, ensuring data confidentiality, integrity, and availability. They implement technical and organizational measures to protect personal data in compliance with GDPR regulations. The Trade Desk undergoes annual audits against AICPA's SSAE18 SOC 2 for security trust services, SOC 1 for internal controls, and Sarbanes-Oxley Section 404 for financial reporting controls. They maintain data processing agreements with partners and sub-processors, adhering to data security, privacy compliance, and ad content guidelines.
By The Trade Desk