Suttle-Straus is a century-old marketing service provider headquartered in Waunakee, Wisconsin. Founded in 1910, the company has grown into a multi-million dollar enterprise with approximately 200 employees. It specializes in comprehensive marketing solutions including web, sheet-fed, color digital, and wide format printing, alongside direct mail, transactional mail, kitting, and fulfillment services. About 60% of its revenue is derived from direct mail and printing services.
The company positions itself beyond a traditional printer by offering bundled marketing services through its e-commerce platform, which supports retailers, franchises, and organizations with distributed sales networks. This platform enables clients to manage marketing resources efficiently and maintain brand consistency across multiple locations.
Suttle-Straus was founded in 1910 as a small family-run printing business in Madison, Wisconsin. It has remained under family leadership for four generations, reflecting a deep-rooted legacy in the print and marketing industry. Over the decades, it has evolved from a regional printer to one of the top 100 print providers in the United States.
The company’s growth has been marked by continuous adaptation to industry changes, including embracing digital printing technologies and expanding into marketing resource centers that serve franchises and multi-location businesses. A notable milestone was the publication of "The Suttle-Straus Story," a book chronicling over 100 years of company history, leadership, and cultural evolution, underscoring its commitment to preserving its heritage.
Suttle-Straus offers a broad range of marketing and printing services, including:
Recent innovations include the enhancement of their Marketing Resource Center, which supports self-service marketing for franchises and multi-location clients. This platform allows users to customize templates while ensuring brand consistency and compliance, streamlining marketing operations and reducing redundant customization requests.
Suttle-Straus emphasizes service, quality, and innovation as foundational principles. The company culture is deeply influenced by its long family heritage, stressing collaboration, customer focus, and adaptability in a competitive industry.
The publication of their company history book reflects a value placed on legacy, employee contributions, and continuous improvement. Leadership engagement and proactive communication, including participation in industry alliances, highlight a commitment to staying at the forefront of market trends and supplier relationships.
The company primarily serves large enterprises, franchises, retailers, and organizations with distributed sales networks. Their Marketing Resource Center caters specifically to growing franchises needing scalable and compliant marketing solutions.
Suttle-Straus maintains active relationships with its clients and industry partners, participating in alliances such as the Graphic Arts Alliance. Their user base values the company’s ability to combine print expertise with digital marketing tools and fulfillment services, enabling efficient brand management across multiple locations.
