STELA is a name shared by several companies in Europe, but in the context of digital automation and enterprise software, STELA refers to a technology company specializing in zero-code automation platforms. Its core product enables organizations to automate software testing and business processes without programming skills, leveraging artificial intelligence and natural language processing for ease of use and rapid deployment. STELA stands out for democratizing automation, making it accessible to both technical and non-technical users, and is especially prominent in Latin America and other emerging markets.
STELA’s roots trace back to the early 1920s in Germany, where Stefan Laxhuber founded a workshop focused on agricultural machinery and water automation. Over the decades, the company evolved, first into manufacturing agricultural dryers and later into advanced drying systems for industry and agriculture. The third generation of the Laxhuber family currently leads the company, which has grown into a global player in drying technology, with a workforce of over 200 employees and a modern production facility spanning more than 67,000 m². The company celebrated its 100th anniversary in 2022, marking a century of continuous innovation and family ownership.
The STELA automation software platform, however, is a more recent development, designed to address the growing need for accessible, scalable, and intelligent automation in business environments. Its rapid adoption, especially in Latin America, reflects the market’s appetite for user-friendly, AI-driven solutions that do not require specialized IT skills.
STELA’s flagship product is a zero-code automation platform that allows users to create digital robots for automating both software testing and routine business processes. Key features include:
Recent product developments include:
STELA is a family-owned business with a century-long tradition of innovation, responsibility, and sustainability. The company emphasizes:
STELA’s automation platform is used by a wide range of organizations, from large corporations to small and medium-sized enterprises, particularly in Latin America. Its user-friendly approach has broadened its appeal beyond traditional IT departments to include business analysts, operations teams, and non-technical staff. The company fosters a growing community of users through:
