SquaredUp is a UK-based software company specializing in dashboarding and observability solutions. Its platform enables organizations to visualize, monitor, and share insights from disparate data sources in a unified interface. SquaredUp is particularly known for its ability to integrate with over 60+ tools, including Azure, AWS, Google Cloud Platform, ServiceNow, and Jira, making it a powerful solution for IT operations, DevOps, and engineering teams. The company’s mission is to provide "total visibility" by leveraging existing data to drive actionable insights.
SquaredUp was founded in 2011 by Richard South, with its headquarters in Maidenhead, United Kingdom. Initially focused on providing dashboarding solutions for Microsoft System Center Operations Manager (SCOM), the company has since expanded its offerings to support modern observability platforms like Azure and AWS. Over the years, SquaredUp has grown significantly, serving thousands of customers globally and building a strong reputation for its user-friendly interface and innovative approach to data visualization.The company has also cultivated an active community of over 3,200 members, fostering collaboration and knowledge sharing among users.
SquaredUp is privately held and has not disclosed specific funding rounds or valuation figures. However, its consistent growth and strong customer satisfaction (97.9% as of October 2024) indicate financial stability and a solid market position. The company has been recognized as one of the Top 10 Best Workplaces in Tech (2023) in the UK, highlighting its success both as a business and an employer.
SquaredUp provides a comprehensive suite of features designed for unified observability:
Dashboarding: Intuitive dashboards that connect to over 60+ data sources, allowing users to visualize metrics from tools like Prometheus, Datadog, Azure DevOps, ServiceNow, and more.
Data Integration: Supports integrations with cloud platforms (Azure, AWS), monitoring tools (Dynatrace, SolarWinds), collaboration tools (Slack, Microsoft Teams), and custom APIs via Web API plugins.
Roll-Up Architecture: Enables individual teams to manage their tools while providing high-level KPIs for management.
Open Access Dashboards: Share dashboards with unlimited users without requiring additional licenses.
Custom Visualizations: Build tailored dashboards using pre-built templates or custom configurations.
Observability Across Teams: Designed for IT operations, DevOps, engineering teams, and business stakeholders to collaborate effectively.
SquaredUp emphasizes ease of use with a user-friendly interface that simplifies data exploration and visualization.
While SquaredUp has not made any public acquisitions as of January 2025, it continues to expand its product capabilities:
The platform now supports advanced integrations with modern observability tools like Grafana and Power BI.
SquaredUp frequently introduces new features to improve user experience:
Carbon Emissions Dashboards: A recent addition allows organizations to track their Azure carbon emissions using dedicated APIs.
Enhanced Engineering Dashboards: Tailored dashboards for software development teams to monitor key metrics like code deployments and CI/CD pipelines.
SQUPCAST: A bi-weekly podcast that highlights new features and customer success stories.
SquaredUp prides itself on fostering an inclusive and innovative workplace culture. The company has been recognized as one of the UK's best tech workplaces multiple times. Core values include:
Empowering teams through data-driven decision-making.
Prioritizing customer satisfaction (97.9% customer satisfaction rate).
Encouraging collaboration through its active community platform.
The company also emphasizes work-life balance for employees while maintaining a strong focus on innovation.
SquaredUp serves a diverse range of customers from industries such as technology, finance, healthcare, education, and government. Its user base includes IT operations professionals, DevOps engineers, software developers, and business analysts who rely on SquaredUp for unified observability.
The platform’s community of over 3,200 members actively shares best practices through forums, webinars, case studies, and dashboard templates. This collaborative ecosystem enhances the value of SquaredUp by enabling users to learn from one another. In conclusion, SquaredUp has established itself as a leader in dashboarding and observability by offering innovative solutions that simplify complex data visualization challenges. With its strong focus on usability, extensive integrations, active community engagement, and commitment to customer satisfaction, SquaredUp continues to empower organizations worldwide to make better decisions based on real-time insights.
