Name: Sopro
Brand: Sopro Technologies Inc.
SKU: 68bae3555d21ba109af21eca
Rating: 4.4 (85 reviews)

Overview of Sopro Software Company

Sopro (short for Social Prospecting) helps businesses start meaningful sales conversations with ideal prospects through personalized, multi-channel outreach. It combines human expertise with advanced technology to deliver fully managed lead generation campaigns.

Founded: June 19, 2015

Headquarters: Brighton, East Sussex, United Kingdom

Legal Name: Prospect Global Ltd

Operating Status: Active

Employees: Estimated 251–500

Founding and Growth

Sopro was co-founded by Ryan Welmans (CEO) and Rob Harlow (Chief Innovation Officer). The company has grown rapidly by offering a unique blend of data-driven prospecting and human-led outreach.

Growth Score: 84 (Crunchbase metric indicating strong operational and market momentum)

Expansion: Recently acquired Reach Supreme in the Netherlands to expand its European footprint

Partnerships: Collaborated with Row Zero to enhance big data analytics capabilities

Product Offerings and Features

Sopro delivers a fully managed B2B lead generation service. Key features include:

Audience Building: Custom-built prospect lists based on client criteria

Multi-Channel Outreach: Email, LinkedIn, display ads, direct mail, and gifting

CRM Integration: Syncs with Salesforce, HubSpot, Pipedrive, Zoho, and more

Intent Tracking: Tools like IP Match and Engage identify warm leads

Real-Time Reporting: 24/7 campaign dashboard with performance metrics

Compliance Tools: CookieFirst and GDPR-aligned outreach systems

Acquisitions and Product Expansion

Reach Supreme Acquisition: Strengthened European presence and client base

Technology Stack Expansion: Uses React, Google Analytics, WordPress, and Open Graph for campaign optimization

New Channels: Added display ads and gifting options to diversify outreach

Sopro AI and New Features

Audience AdSync: Syncs prospect data with ad platforms for retargeting

IP Match & Engage: Tracks anonymous website visitors and converts them into leads

State of Prospecting Reports: Annual industry insights that guide strategy

Company Culture and Values

Sopro emphasizes transparency, agility, and customer-centricity:

No Minimum Contracts: Monthly rolling agreements

Dedicated Account Managers: Personalized support and strategy

Thought Leadership: Publishes industry reports and hosts webinars

Innovation-Driven: Invests heavily in tech and data science

User Base and Community

Clients Served: Over 3,000 businesses globally

Industries: SaaS, finance, manufacturing, professional services, and more

Community Engagement: Active in publishing, partnerships, and client education

Sopro

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