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smartImager is a product developed by Sircks, a small software development company based in Nampa, Idaho, United States. Founded in 2012 by two system engineers named Chris and Kris (whose names inspired the company name spelled backwards), Sircks focuses on creating automation and deployment tools specifically designed to simplify and streamline IT professionals' work. Their core mission is to produce software that is \"light years ahead\" of competitors, offering feature-rich, lightweight, and cost-effective solutions that save users time and money. The company emphasizes serving IT administrators by providing powerful yet simple tools that reduce the burden of mundane tasks.

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Sircks was founded in 2012 by Chris and Kris, who leveraged their backgrounds as system engineers and developers to address real-world IT challenges through automation. The company has remained relatively small, with a team size reported between 2 to 10 employees. Despite its size, Sircks has carved out a niche by focusing on hardware-independent imaging and deployment software, helping organizations deploy Windows efficiently across diverse hardware environments. Their growth has been organic, driven by a commitment to quality, customer service, and continuous product improvement rather than aggressive expansion.

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Recent updates to smartImager emphasize enhanced automation, improved driver management, and expanded deployment flexibility. The software continuously evolves to support new Windows versions and hardware models rapidly. Features like encrypted software repositories, dynamic logic for deployment, and multi-platform deployment options reflect ongoing innovation aimed at reducing manual workload and increasing deployment reliability.

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Sircks embodies a culture of servant leadership, diligence, and customer-first philosophy. Their values emphasize:

Delivering the best possible products for IT administrators.

Prioritizing customer needs above profits.

Taking pride in craftsmanship and attention to detail.

Maintaining a lighthearted but focused work environment.

Commitment to simplifying IT tasks through automation and engineering excellence.

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smartImager serves primarily mid-sized businesses and IT professionals who require efficient Windows deployment solutions. Its user base includes system administrators and IT teams looking for hardware-independent imaging tools that reduce complexity and cost. Reviews note its ease of use, powerful automation, and time-saving capabilities. The company maintains direct communication channels for support and feedback but does not appear to have a large public user community or extensive third-party ecosystem. The product is recognized among IT professionals who value practical, reliable deployment tools over flashy marketing.

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