Siprocal is a digital advertising and marketing technology platform delivering access to premium audiences across mobile, CTV (Connected TV), streaming, and gaming environments. The company’s solutions power connections for brands and partners by leveraging first-party data, unique content, and advanced segmentation to maximize monetization and brand growth. Siprocal is headquartered in Miami, Florida, with significant presence in Latin America and offices in São Paulo, Rio de Janeiro, Buenos Aires, Santiago, Lima, Bogota, Managua, Mexico City, Dallas, and New York.
Siprocal was officially founded in March 2023 through the merger of Digital Reef—a mobile software solutions provider and global ad platform for CTV—and Gamers Club, the leading gaming matchmaking and community hub in Latin America. The leadership and key executives, including CEO Ari Segal, bring expertise from both the adtech and gaming sectors. This merger enabled rapid scaling and the integration of advanced technology stacks with exclusive publisher and telecom relationships.
Siprocal’s platform provides:
Cross-device ad delivery and monetization solutions for publishers, advertisers, and carriers.
AI-driven campaign optimization, privacy-first audience segmentation, and immersive, gamified ad experiences.
First-party data intelligence, programmatic ad technology, fraud prevention, transparency, and advanced analytics and reporting.
The platform rolled out new features in 2024–2025, including:
AI-augmented campaign automation for improved targeting and creative generation.
Enhanced programmatic solutions and transparent cross-platform measurement for advertisers and publishers.
Siprocal champions a culture of trust, diversity, creativity, and transparency, placing special emphasis on honesty, openness, and empowerment. Employees are encouraged to act as owners, take entrepreneurial risks, innovate quickly, and collaborate to deliver superior results. The company values resilience, positive attitude, and purposeful work—celebrating achievements and learning from setbacks. Integrity, respect, and dependability are core to every interaction, both internally and externally.
Siprocal’s ecosystem supports publishers, advertisers, operators, and carriers throughout North and Latin America, reaching hundreds of millions of users monthly via mobile, CTV, and gaming. Its acquisition of Gamers Club uniquely positions it to serve the younger, gaming-centric demographic in Latin America—adding valuable community features and driving engagement among aspiring and professional gamers. The platform is well-regarded for its influence on premium content delivery and ability to facilitate high engagement for brands across multiple devices.
