Singular is a marketing analytics platform that offers a comprehensive view of marketing ROI. It allows cross-platform performance measurement across apps, web, SMS, referrals, email, and TV. The platform's analytics capabilities include mobile attribution, cost aggregation, ETL functionality, ad monetization tools, deep linking capabilities, and robust fraud detection mechanisms. It supports SKAdNetwork for iOS app attribution and offers benchmarking tools for comparison against industry standards. Creative reporting features allow marketers to visualize and analyze ad asset performance across campaigns and sources. These features help marketing teams optimize campaign performance and make data-driven decisions to drive growth and improve ROI.
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Campaign AnalyticsROI TrackingEngagement TrackingConversion TrackingMulti-Channel AttributionAd hoc AnalysisAttribution ModelingAudience TargetingCohort AnalysisCompliance ManagementCross Channel AttributionCustomer Journey MappingData Analysis ToolsData ConnectorsData MigrationData Storage ManagementDatabase SupportEmail MarketingEngagement TrackingFunnel AnalysisIP Address MonitoringFraud DetectionA/B TestingAPIAccess Controls/PermissionsAccount AlertsAccounting IntegrationActivity DashboardActivity MonitoringActivity TrackingAd hoc ReportingAlerts/NotificationsBehavior TrackingCampaign PlanningCampaign SegmentationChartingClick TrackingCollaboration ToolsCustomer Activity TrackingDashboard CreationData ExtractionData Import/ExportData MappingData ReplicationData Source ConnectorsData TransformationData VisualizationEmail Marketing ngagement TrackingIP BlockingIn-App Events TrackingLead CaptureMatch & MergeMonitoringMulti-CampaignPerformance MetricsPipeline ManagementReal-Time AnalyticsSMS MarketingSSL SecuritySocial PromotionTag ManagementTrend AnalysisUninstall TrackingWebsite AnalyticsWorkflow ManagementEmailHelp DeskFAQsForumKnowledge BaseCloud, SaaS, Web-BasedMobile - iPhoneMobile - Android