Name: Shopper Approved
Brand: Shopper Approved
SKU: 67d9772f25ebae82ee82e1e3
Rating: 4.9 (129 reviews)

Analyzed By Zoftware•

Last Updated: 18th Nov 2025

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Shopper Approved

By Shopper Approved

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Review Management Software

Overview of Shopper Approved Software Company

Shopper Approved is a reputation management software that helps businesses collect and showcase customer reviews and ratings. The platform is designed to enhance online trust, improve SEO, and increase conversions by leveraging user-generated content.

Founding and Growth

Shopper Approved was founded in 2010 by Scott Brandley and Garrett Pierson. The company is headquartered in Ogden, Utah. Since its inception, Shopper Approved has grown significantly, becoming one of the leading online review platforms. It has been recognized as one of the fastest-growing privately held companies in America, making the Inc. 500 list twice.

Funding and Valuation

Shopper Approved is a privately held company and has not publicly disclosed specific funding details. However, it has achieved significant growth and recognition, including being featured on the Inc. 500 list.

Product Offerings and Features

Shopper Approved offers a range of products designed to help businesses manage their online reputation:

Seller Reviews: Collects seller reviews from real customers through initial and post-fulfillment surveys.
Product Reviews: Gathers product-specific reviews via post-fulfillment surveys and syndicates them to Google.
Video Reviews: Allows customers to submit video reviews, enhancing engagement and trust.
Q&A Feature: AI-powered Q&A to capture and answer customer questions, optimized for search engines.
Customizable Surveys: Create and distribute surveys to gather customer feedback.
Social Evidence: Features like pop-up discounts and visitor counts to improve conversion rates.
Review Syndication: Displays reviews on high-visibility platforms like Google Ads, Google Shopping, and Facebook.

Acquisitions and Product Expansion

Shopper Approved focuses on enhancing its platform through continuous development and strategic partnerships rather than acquisitions. It is an official Google Review Partner, which helps in syndicating reviews across various Google services.

Shopper Approved AI and New Features

Enhanced Survey Options: Newly enhanced survey options launched in February 2025, allowing for more customization and better integration.
AI-Powered Q&A: Improved AI-driven Q&A feature to capture and answer customer questions effectively.

Company Culture and Values

Shopper Approved emphasizes innovation, customer satisfaction, and transparency. The company is dedicated to helping businesses build trust and credibility through authentic customer feedback. It also values giving back to the community, supporting initiatives like building schools in Kenya and supporting orphanages in Guatemala.

User Base and Community

Shopper Approved serves a diverse range of businesses, including eCommerce stores, retail businesses, and service providers. The platform is highly rated by users for its effectiveness in collecting and displaying reviews. It has collected over 100 million reviews from more than 10,000 online stores.