Name: Plotline
Brand: Plotline Inc
SKU: 692424f29ec9d0f0ecf8efc0
Rating: 4.7 (39 reviews)

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Plotline

By Plotline Inc

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Digital Adoption Platform Software

Overview of Plotline Software Company

Plotline is a Venture Capital–backed SaaS platform based in Salt Lake City, Utah, founded in 2021/2022 by Shubham Jindal and Adarsh Tadimari (formerly of HyperVerge). Designed for mobile-first apps, Plotline enables product and growth teams to implement native, no-code UI experiences—such as tooltips, videos, scratch cards, stories, and gamification—based on real-time user behavior.

Founding and Growth

Employee growth: 4 employees in Dec 2022 → ~29–40 by 2025; approximately 11–50 total.
Funding: Seed round of $2.6M in April/May 2024 from Elevation Capital.
Valuation: Reported in PitchBook and Crunchbase with revenue growth, generating revenue post-seed.
User reach: Scale of 300 million monthly active users across clients, including Dream11, Upstox, Kredivo, Jar, Zepto, CoinDCX, BharatPe, and Niyo.
Customer penetration: Stuttgart to over 150 million end users and is used by 50 consumer apps.

Funding and Valuation

Employee growth: 4 employees in Dec 2022 → ~29–40 by 2025; approximately 11–50 total.
Funding: Seed round of $2.6M in April/May 2024 from Elevation Capital.
Valuation: Reported in PitchBook and Crunchbase with revenue growth, generating revenue post-seed.
User reach: Scale of 300 million monthly active users across clients, including Dream11, Upstox, Kredivo, Jar, Zepto, CoinDCX, BharatPe, and Niyo.
Customer penetration: Stuttgart to over 150 million end users and is used by 50 consumer apps.

Product Offerings and Features

Feature set: Rich in-app components—stories, floating buttons, videos, coach marks, spotlights, scratch cards, carousels—fully customizable to brand style.
Targeting capabilities: Real-time segmentation, cohort sync with Amplitude/Mixpanel, A/B testing, and analytics tracking.
AI integration: Leverages machine learning for dynamic content delivery and personalization at sub-100 ms latency.
Scalability: SDK supports iOS, Android, React Native, Flutter, and Web; stable across 300 M+ MAU, enabling non-engineers to run experiments.

Acquisitions and Product Expansion

Organic growth: No public record of acquisitions; focuses on internal updates like analytical tooling and AI-driven workflows. [pr.com], [prnewswire.com]
Expansion news: Economic Times and The SaaS News report strategies targeting US, MEA, and Asia-Pacific expansion using seed funds.

Plotline AI and New Features

2025 blog updates: Shared best practices for feature announcement nudges (Netflix, Duolingo, Headway, MobiKwik, Jar) using overlays, PiP videos, carousels.
Continued investment in native mobile templates and real-time client deliverables highlights ongoing platform enhancements.

Company Culture and Values

Employee reviews (Glassdoor, AmbitionBox): Rated 4.5–5.0/5, emphasizing supportive leadership, mentorship, diversity, flexibility, and strong product focus.
Careers page: Actively hiring developers, support engineers, and customer success roles globally—US and Bengaluru—with values rooted in diversity, passion, and impact.

User Base and Community

Benchmarks report (June 2024): Analyzed 1,000+ experiences across 75+ apps, representing 100M+ MAU; client sectors: Fintech (32%), Media & Entertainment (28%), e-commerce (21%).
Customer success stories: FeaturedCustomers shows 28 reviews (4.8/5), 17 case studies, and 5 videos; real-world results include 10–50% conversion uplifts.
Internal use: Plotline’s team also uses the platform (via Factors.ai) to track website engagement, strengthening its own marketing and sales enablement.