Perkville
By Perkville
Perkville is a California-based SaaS company specializing in customer reward and referral platforms, primarily serving the fitness, spa, salon, and retail industries. The platform integrates with e-commerce, point-of-sale, membership, and scheduling systems, enabling businesses to create seamless, automated loyalty and referral programs that drive customer engagement and retention.
Founded in 2010 by Sunil Saha, a former product manager at LinkedIn and Yahoo!, Perkville was created to help small and medium-sized businesses leverage the power of customer loyalty and referrals, much like airline mile programs. Over the years, the company has grown to serve over 2,300 business customers, with a user base exceeding million individuals worldwide. Perkville’s growth has been fueled by its focus on the fitness and wellness sector, expanding into retail and other service industries as it matured.
Perkville has raised approximately $4.1 million across several funding rounds, including a $2.4 million Series A in 2014 and a $778,400 venture round in 2016235. The company’s most recent reported valuation was $5.7 million in 2023, with annual revenues reaching $3 million that year. Investors include Moneta Ventures, Sand Hill Angels, Keiretsu Forum, Berkeley Angel Network, and others.
Perkville’s platform enables businesses to design customized rewards programs where customers earn points for actions such as purchases, check-ins, class attendance, and referrals. The system automates point tracking and reward redemption, integrates with popular POS and membership systems, and supports promotions, challenges, and tiered VIP programs. Businesses can also incentivize social media engagement, offering points for posts and shares. The platform provides real-time analytics, detailed reporting, and automated notifications to both customers and staff, ensuring transparency and ongoing engagement.
While Perkville has not been noted for major acquisitions, it has focused on strategic partnerships and integrations to expand its capabilities. Notably, its recent partnership with ABC Fitness has brought Perkville’s features into the ABC Ignite Engagement app, extending its reach to over 30,000 fitness businesses globally and introducing new features like seamless referral tracking and in-app rewards redemption.
Recent innovations include enhanced integrations with fitness industry software, advanced referral tracking, and the introduction of in-app challenges and gamified promotions. The ABC Ignite integration, for example, allows members to refer friends directly from their device’s contacts and receive rewards automatically when referrals convert, streamlining the process for both users and businesses.
Perkville is recognized for its collaborative and supportive company culture, ranking highly in overall culture scores among its peers. The company values transparency, customer-centricity, and continuous improvement, as reflected in its responsive support team and willingness to adapt the platform based on client feedback.
Perkville serves a diverse user base, with over 2,300 business clients and more than 1 million end users worldwide. Its strongest presence is in the fitness and wellness sector, but it also supports retail and service businesses. The platform’s community is engaged, with many businesses reporting increased member retention, higher engagement, and successful referral-driven growth since adopting Perkville.
